6 Things I’ve Learned Writing for the Beauty Industry
You have to be vain. Vanity is not a bad thing. At least, not in the proper dose. Advertising and vanity go hand in hand. It’s why you see so many beautiful women and hot guys working in advertising. It’s [...]
Copywriting FAQs; What Makes a Good Advertising Writer
Copywriting Frequently Ask Questions – Copywriting FAQs
(tags: advertising copywriter copywriting)
What Makes a Good Ad Copywriter
(tags: advertising copywriter)
Advertising Copywriter(tags: copywriter advertising)
Ad Concepts from 54 Pics, Plus Theater Lobbies
Creative AD Concepts | 54 Pics |
(tags: ad_concepts advertising_concepts advertising)
Creative advertising techniques and ideas + hundreds of example TV, email, print ads
(tags: advertising creative inspiration strategy ideas advertising_concepts)
Seeking New Ad Concepts for Movie Theater Lobbies – Advertising Age – Video
(tags: advertising concepts)
Word Mapping, Plus Names and Naming
Thinkmap Visual Thesaurus – An interactive thesaurus and dictionary word mapping tool
(tags: copywriter naming brand branding)
The Name Inspector ~ On Names and Naming
(tags: copywriter naming brand branding marketing)
Anorexic Web Writing, Plus Content and Writing Guide
The User Experience – Writing Superior Content
(tags: copywriting, user experience copywriter)
A List Apart: Articles: Reviving Anorexic Web Writing
(tags: copywriting user experience)
The User Experience Group: Online Writing Guide
(tags: copywriting, user experience)
Personas in Comic Form, Plus Readers and Content
User Research Activities – Personas in Comic Form
(tags: user experience, personas, copywriting, research)
How to Get In Tune with Your Readers Needs [and Produce Compelling Content]
(tags: copywriting copywriter)
Functioning Form – An Event Apart: Content First
(tags: copywriting, user experience, content strategy webdesign web design)
How to know what to write
Most copywriter blogs, articles and how-to’s tell you how to write. I’m going to tell you what to write.
So, if you really want to know how to handle headlines, when to use bullet points and how to improve your punctuation, leave this page immediately and go type “copywriting tips” into your favorite search engine.
If you [...]
25 tips for writing the user experience
So what the heck is user experience and why does it matter how you write it? While in the online world, user experience is often considered the same as usability, information architecture (IA), and user interface (UI) design, those areas are really components of it. Taken at its highest definition, user experience addresses and integrates [...]
