Posts Tagged ‘advertising copywriter’

got milk? By Douglas B. Holt, L’Oreal Professor of Marketing, University of Oxford

See on Scoop.it – Advertising, I say “A revealing look at one of the most famous and popular ad campaigns in our culture.   In June 1993, Jeff Manning, Executive Director, was hired by the California Milk Processor Board (CMPB) to revive sagging milk consumption in California. A month later, he hired San Francisco ad […]


Creative Legend George Lois on Ideas as the Product of Discovery, Not Creation

See on Scoop.it – Advertising, I say How to cultivate the mental medley that sparks the alchemy of ideas. See on www.brainpickings.org


Five Reasons Why Marketers Should Care About Stories

See on Scoop.it – Advertising, I say Stories have always taught, inspired, motivated, and engaged us like no other form of communication has. Here are five reasons why marketers should care about the craft. See on www.mpdailyfix.com


Apple .Mac emails

In 2002, iTools became .Mac. In 2008, .Mac became MobileMe. In 2011, MobileMe became iCloud. I was the writer for many of Apple’s emails when it was still .Mac, some of which are featured below.


Facebook Ads

From 25 characters for the headline and 135 for body copy to 25 characters for the headline and 90 characters for body text. Whatever Facebook dreams up next for advertising, I’ll still be writing Facebook ads, even when they only let you have one character, a pixel or the head of a pin. Here are […]


TRESemme print ad

While working as a beauty copywriter for agency Carat, I was part of the team that pitched and won this mainstay brand of haircare products. Our concepts focused on engaging women on their terms at all touch points so that TRESemmé could enable them to be the Best Tressed. I was copywriter.


After the brainstorm

"As we return to the realties of our day jobs at the end of a brainstorm, we run into road blocks, inertia, committees and other hazards that can water down ideas or shut them down entirely. That’s what organizations do well. They are designed to minimize risk. Bringing an idea to life can feel like making it through a circuitous…


Perception in the advertising world

Actually I think most of us in it see everyone including ourselves as the jackass.


How did a copywriter pick her client’s top-selling product?

When you think of a copywriter, you think of someone who puts words on a page. Someone who comes up with creative ideas for selling your product. Not someone who actually picks your biggest selling product of the season. And let’s face it, I didn’t expect to be in a position to be advising anyone […]


5 tips for creating a blog calendar

Writing a blog becomes a lot easier when you have a framework to follow. (Hey, it sure beats scratching your head each week trying to figure out what to publish.) What I found for most clients is that, at a minimum, it’s best to set a quarter as a goal for your plan. Even better […]


Features versus benefits: Can we end this now?

Copywriters write about benefits, not just features

On the very first day of Copywriter or Sales 101 class, you will hear the “features-versus-benefits” conflict. You will hear the professor say that people buy because of benefits. “Features tell but benefits sell” is a phrase that will likely be spoken. You’ll hear how features describe a product or service while benefits describe why […]


6 Things I’ve Learned Writing for the Beauty Industry

You have to be vain. Vanity is not a bad thing. At least, not in the proper dose. Advertising and vanity go hand in hand. It’s why you see so many beautiful women and hot guys working in advertising. It’s why you’re willing to spend an hour watching Don Draper be a likeable asshole. The […]


Email Marketing According to Email Users

Key email marketing stats and lessons for you from surveys of Internet users and their typical email habits, preferences and opinions.


Copywriting FAQs; What Makes a Good Advertising Writer

Copywriting Frequently Ask Questions – Copywriting FAQs (tags: advertising copywriter copywriting) What Makes a Good Ad Copywriter (tags: advertising copywriter) Advertising Copywriter(tags: copywriter advertising)


Ad Concepts from 54 Pics, Plus Theater Lobbies

Creative AD Concepts | 54 Pics | (tags: ad_concepts advertising_concepts advertising) Creative advertising techniques and ideas + hundreds of example TV, email, print ads (tags: advertising creative inspiration strategy ideas advertising_concepts) Seeking New Ad Concepts for Movie Theater Lobbies – Advertising Age – Video (tags: advertising concepts)


Word Mapping, Plus Names and Naming

Thinkmap Visual Thesaurus – An interactive thesaurus and dictionary word mapping tool (tags: copywriter naming brand branding) The Name Inspector ~ On Names and Naming (tags: copywriter naming brand branding marketing)


Anorexic Web Writing, Plus Content and Writing Guide

The User Experience – Writing Superior Content (tags: copywriting, user experience copywriter) A List Apart: Articles: Reviving Anorexic Web Writing (tags: copywriting user experience) The User Experience Group: Online Writing Guide (tags: copywriting, user experience)


Personas in Comic Form, Plus Readers and Content

User Research Activities – Personas in Comic Form (tags: user experience, personas, copywriting, research) How to Get In Tune with Your Readers Needs [and Produce Compelling Content] (tags: copywriting copywriter) Functioning Form – An Event Apart: Content First (tags: copywriting, user experience, content strategy webdesign web design)


How to know what to write

Most copywriter blogs, articles and how-to’s tell you how to write. I’m going to tell you what to write. So, if you really want to know how to handle headlines, when to use bullet points and how to improve your punctuation, leave this page immediately and go type “copywriting tips” into your favorite search engine. […]


25 tips for writing the user experience

While in the online world, user experience is often considered the same as usability, information architecture (IA), and user interface (UI) design, those areas are really components of it. Taken at its highest definition, user experience addresses and integrates all user-facing aspects of a company, from email and websites to presence in print and on […]