Copywriter Karen Goldfarb » b2b http://karen-goldfarb.com Thu, 02 Feb 2012 22:55:07 +0000 en hourly 1 16 B2B social media case studies http://karen-goldfarb.com/marketing-strategy/b2b-social-media-case-studies?utm_source=rss&utm_medium=rss&utm_campaign=b2b-social-media-case-studies http://karen-goldfarb.com/marketing-strategy/b2b-social-media-case-studies#comments Thu, 09 Sep 2010 08:01:52 +0000 Karen http://karen-goldfarb.com/copywriting/links-for-2010-09-09
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    • ]]>
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    ]]>     http://karen-goldfarb.com/marketing-strategy/b2b-social-media-case-studies/feed 0     SAP Service-Oriented Architecture Interactive Presentation http://karen-goldfarb.com/portfolio/copywriter-creates-sap-service-oriented-architecture-interactive-presentation?utm_source=rss&utm_medium=rss&utm_campaign=copywriter-creates-sap-service-oriented-architecture-interactive-presentation http://karen-goldfarb.com/portfolio/copywriter-creates-sap-service-oriented-architecture-interactive-presentation#comments Tue, 30 Jun 2009 05:53:17 +0000 Karen http://karen-goldfarb.com/?p=511
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    • ]]>     To detail an intricate B2B enterprise software story such as service-oriented architecture, it helps to have a simple concept. That’s ultimately what sold SAP on the straightforward metaphor of using a whiteboard presentation for this story of SOA. It’s an elegant way to tell the story without getting in the way of the detail. I created the concept and was the copywriter for this interactive presentation.

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