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	<title>Karen Goldfarb, Copywriter &#187; bank advertising</title>
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	<link>http://karen-goldfarb.com</link>
	<description>Tips from a copywriter and marketing strategist</description>
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		<title>Bank advertising takes disaster head on</title>
		<link>http://karen-goldfarb.com/advertising/bank-advertising-takes-disaster-head-on</link>
		<comments>http://karen-goldfarb.com/advertising/bank-advertising-takes-disaster-head-on#comments</comments>
		<pubDate>Thu, 12 Mar 2009 00:46:47 +0000</pubDate>
		<dc:creator>Karen</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[bank advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriters]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[print ads]]></category>

		<guid isPermaLink="false">http://s67196.gridserver.com/?p=28</guid>
		<description><![CDATA[Get eaten alive, still earn interest You wouldn’t expect armageddon to be a topic most banks would pick up on for an ad campaign. But with the help of YR Lima, Banco Financiero has stepped right into the fray and embraced total meltdown. Whether it’s from meteor strikes and dinosaurs, hurricanes and tsunamis, or alien [...]


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			<content:encoded><![CDATA[<p><strong>Get eaten alive, still earn interest<img class="alignleft size-full wp-image-30" title="bancomonsterbash" src="http://s67196.gridserver.com/wp-content/uploads/2009/05/bancomonsterbash.jpg" alt="bancomonsterbash" width="600" height="397" /></strong></p>
<p>You wouldn’t expect armageddon to be a topic most banks would pick up on for an ad campaign. But with the help of YR Lima, Banco Financiero has stepped right into the fray and embraced total meltdown. Whether it’s from meteor strikes and dinosaurs, hurricanes and tsunamis, or alien invasion, it’s good to know that one financial institution’s got you covered with 8.5 percent interest. It’s a risky proposition but hey, these days, so is banking and everyone knows it. So why not go for broke? Oops, didn’t mean it that way.</p>
<p>Thanks to <a title="Monsters Ad" href="http://adsoftheworld.com/media/print/banco_financiero_monsterbash" target="_blank">Ads of the World</a> for posting it and <a title="AdFreak" href="http://adweek.blogs.com/adfreak/" target="_blank">AdFreak</a> for letting us know about it.</p>


<p>Related posts:<ol><li><a href='http://karen-goldfarb.com/advertising/art-copy-film-advertising-inspiration' rel='bookmark' title='Permanent Link: See ART &#038; COPY, the new film about advertising'>See ART &#038; COPY, the new film about advertising</a></li>
<li><a href='http://karen-goldfarb.com/marketing-strategy/copywriter-on-romanelli-communications-plays-matchmaker-for-credit-union' rel='bookmark' title='Permanent Link: Romanelli plays matchmaker for Credit Union'>Romanelli plays matchmaker for Credit Union</a></li>
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</ol></p>]]></content:encoded>
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