6 Things I’ve Learned Writing for the Beauty Industry
You have to be vain. Vanity is not a bad thing. At least, not in the proper dose. Advertising and vanity go hand in hand. It’s why you see so many beautiful women and hot guys working in advertising. It’s [...]
Advertising & Marketing White Papers from AdAge
Advertising and Marketing News White Papers
AdAge whitepapers
(tags: adage_whitepapers Ad_Resources advertising marketing research business adage whitepapers)
Idris Mootee’s Presentations on SlideShare
(tags: brand_strategist branding)
An Agency Devoted to Branding Beauty
These guys have a really interesting approach to the concept of branding beauty, including merchandising and product development.
Intelligent Beauty, Inc.
(tags: beauty branding)
A Top Team Is Key to Growth – Entrepreneurship.org
(tags: entrepreneurship management entrepreneur)
A Brand that Needs to Grow Up
Since I’m in the business of talking about brands, I’m going to pick on one now. It’s been infamous around this household since my daughter was born and has just won that distinction yet again.
Hard to believe that a major brand like Toys R Us can make it so hard on the consumer and their [...]
5 marketing megatrends you can’t ignore
This is a fascinating article about marketing megatrends by my friend Adam Kleinberg, CEO of Traction.
Our society is undergoing massive fundamental transitions. Learn how these forward-thinking brands seized the underlying marketing opportunities.
Article Highlights
Savvy marketers are recognizing the impact of mass collaboration and constant connectivity
The broader trends of globalization and corporate distrust are reshaping how [...]
Is the end of traditional media truly nigh?
From one of this copywriter’s favorite social networking experts, Sorel Denholtz, in her most recent blog post for Digital Axle.
“If you’re in advertising, you’d better learn to speak digital, because that’s the way the world is going.”
Those words come from Josh Bernoff’s Groundswell blog today, summing up Forrester Research’s just completed five-year interactive marketing forecast. [...]
Romanelli helps local lumber retailer take on the big guys
As part two of my continuing effort as a copywriter and marketing strategist to bring you tales of marketing success in The Current Economy, again, give it up for guest-blogger Bernie Freytag, Creative Director at Romanelli Communications. Bernie will tell you about how this “lean, agile, flexible and focused” agency on the East Coast is [...]
Romanelli plays matchmaker for Credit Union
In my continuing effort as a copywriter and marketing strategist to bring you tales of marketing success in The Current Economy, regardless of whether or not I had anything to do with them, here’s guest-blogger Bernie Freytag, Creative Director at Romanelli Communications. Bernie will tell you about how this “lean, agile, flexible and focused” agency [...]
SAP and Cisco Conference Opening Video
I wrote the script for this video which was the cornerstone of the announcement of a new partnership between tech giants, Cisco and SAP. It was shown before the keynote speech to an audience of 18,000 at the Cisco Global Sales Conference in August of 2007.
PHH Arval Brand Launch
Thirty years ago, there were more than 300 fleet management companies in the US. Today, it’s down to 10, vying for the same customers. And the second largest player, PHH Arval, was facing monumental challenges.
Their competition was badmouthing them after a failed merger with GE. When they finally responded, their messaging was inconsistent. This left employees frustrated, and customers scratching their heads. What’s more, PHH was clinging to a story of industry firsts in a marketplace that had caught up to them technologically.
Lipton Pyramid Tea Website
Lipton Pyramid Tea is a great example of structuring a brand to its target audience. Lipton wanted to attract urbane 20-somethings interested in health and partying. I was website copywriter.
Jimmy Wales on direct marketing vs. branding
The rathole of direct marketing, according to Jimmy Wales, co-founder of Wikipedia, via John Battelle, in an interview with AdRants.
Quick copywriter synopsis: Wales says, because everything online is very measurable, we measure everything. Impressions, click-through rates, conversions. But traditional brand advertising has to be measurable in other more traditional ways, like consumer awareness. Because we [...]
Brand yourself like your life depends on it
When I was in high school, a movement had just begun. It became known simply as desktop publishing. Innocuous enough, but it changed everything. It essentially felled the walls that separated the professional from the amateur, the have’s from the have-not’s. Sure, it didn’t change everyone’s skill level. To this day, there are a lot [...]
Bank advertising takes disaster head on
Get eaten alive, still earn interest
You wouldn’t expect armageddon to be a topic most banks would pick up on for an ad campaign. But with the help of YR Lima, Banco Financiero has stepped right into the fray and embraced total meltdown. Whether it’s from meteor strikes and dinosaurs, hurricanes and tsunamis, or alien invasion, [...]
The value of the butter-up
Another little secret about us writers is, we don’t do it for the money. At least, not entirely. I have a whole folder in my email simply titled “Praise”. It’s where I save every compliment, atta girl and pat on the back my clients give me. I’m proud of doing a good job, pleased to [...]
