How Do Changing Demographics Impact Ads?
Heard on NPR: How multicultural advertising is now the norm. Michele Norris interviews Jimmy Smith, creative director at TBWA/Chiat/Day, and Roberto Orci, Association of Hispanic Advertising Agencies chair-elect and president of Acento ad agency. Click this link to play the multicultural advertising interview.
7 ways the iPad2 affects marketing
7 Things To Know About iPad2 Of the seven new features covered here, it seems like the Gyroscope will have the most impact on marketing as there are myriad ways to use it to deepen a marketing experience. For example, imagine a brand sponsors a citywide treasure hunt where you use your iPad2 to collect [...]
Video: 5 hot digital marketing trends
Watch these branding thought leaders discuss which digital marketing trends they’re following this year.
Can you control your brand when using affiliates?
Interesting insight from Ecoconsultancy: “Brands spend inordinate amounts of money in ensuring that they are communicating with their consumers in the correct way, spreading the right message and encouraging those customers to think about the brand in a positive way and transacting with them. Conversely, affiliates are not necessarily worried too much about what the [...]
An Agency Devoted to Branding Beauty
These guys have a really interesting approach to the concept of branding beauty, including merchandising and product development. Intelligent Beauty, Inc. (tags: beauty branding) A Top Team Is Key to Growth – Entrepreneurship.org (tags: entrepreneurship management entrepreneur)
