Can you control your brand when using affiliates?
Interesting insight from Ecoconsultancy: “Brands spend inordinate amounts of money in ensuring that they are communicating with their consumers in the correct way, spreading the right message and encouraging those customers to think about the brand in a positive way and transacting with them. Conversely, affiliates are not necessarily worried too much about what the [...]
An Agency Devoted to Branding Beauty
These guys have a really interesting approach to the concept of branding beauty, including merchandising and product development. Intelligent Beauty, Inc. (tags: beauty branding) A Top Team Is Key to Growth – Entrepreneurship.org (tags: entrepreneurship management entrepreneur)
