How to get people to buy from you, right now
I’m going to tell you one of the Great Marketing Strategy Secrets to Still Making Sales, Even in This Crazy Economy.
It’s not copywriting. Or art direction. Or social media, video, or SEO strategy. (Although all those things can help.)
Ready?
It’s the offer.
Offer something of value to your customers, something they really want, and they will [...]
Jimmy Wales on direct marketing vs. branding
The rathole of direct marketing, according to Jimmy Wales, co-founder of Wikipedia, via John Battelle, in an interview with AdRants.
Quick copywriter synopsis: Wales says, because everything online is very measurable, we measure everything. Impressions, click-through rates, conversions. But traditional brand advertising has to be measurable in other more traditional ways, like consumer awareness. Because we [...]
Lead generation and Loch Ness
Leviathan. The Loch Ness Monster. The Kraken. The Devil Fish. What do these infamous sea monsters have in common with leads?
For one, there’s certainly a lot of mythology about them. After all, do these creatures really exist?
The answer is yes, some of them do. Leviathan may have been a blue whale. The Kraken is what [...]
Stop killing pre-qualified leads
There’s a simple mistake many marketers make day in, day out that kills pre-qualified leads. Leads that are coming in via organic search, paid search and paid advertising.
It goes something like this.
You’ve isolated the keywords your potential customers are most likely to use. You’ve put them in your meta tags, your copywriting, maybe even in [...]
7 superior alternatives to Google Adwords
Seven is indeed a lucky number so here are seven tips on selling more, but with a twist. This one is from an unusual source. Tammy Kahn Fennell runs VintageRareStuff.com, a site devoted to selling antiques. Here’s what she says has worked for her when she needed to find ways that outperformed Google Adwords. Looks [...]
