Posts Tagged ‘conversion’

Landing pages: your secret conversion weapon

landing_page_conversion

I’m glad Duct Tape Marketing wrote about this because it saved me the trouble. I was just having a conversation today about the very topic of landing pages, how they affect conversion, and how important (and easy!) it is to at least do A/B testing to see what works. By way of example, I have […]


How to get people to buy from you, right now

qin_terra_cotta_army

I’m going to tell you one of the Great Marketing Strategy Secrets to Still Making Sales, Even in This Crazy Economy. It’s not copywriting. Or art direction. Or social media, video, or SEO strategy. (Although all those things can help.) Ready? It’s the offer. Offer something of value to your customers, something they really want, […]


Jimmy Wales on direct marketing vs. branding

jimmy-wales04

The rathole of direct marketing, according to Jimmy Wales, co-founder of Wikipedia, via John Battelle, in an interview with AdRants. Quick copywriter synopsis: Wales says, because everything online is very measurable, we measure everything. Impressions, click-through rates, conversions. But traditional brand advertising has to be measurable in other more traditional ways, like consumer awareness. Because […]


Lead generation and Loch Ness

Loch Ness

Leviathan. The Loch Ness Monster. The Kraken. The Devil Fish. What do these infamous sea monsters have in common with leads? For one, there’s certainly a lot of mythology about them. After all, do these creatures really exist? The answer is yes, some of them do. Leviathan may have been a blue whale. The Kraken […]


Stop killing pre-qualified leads

sb10065721ae-0011

There’s a simple mistake many marketers make day in, day out that kills pre-qualified leads. Leads that are coming in via organic search, paid search and paid advertising. It goes something like this. You’ve isolated the keywords your potential customers are most likely to use. You’ve put them in your meta tags, your copywriting, maybe […]


7 superior alternatives to Google Adwords

hummel_front2

Seven is indeed a lucky number so here are seven tips on selling more, but with a twist. This one is from an unusual source. Tammy Kahn Fennell runs VintageRareStuff.com, a site devoted to selling antiques. Here’s what she says has worked for her when she needed to find ways that outperformed Google Adwords. Looks […]