How Usable is Your Copy, Plus Interactive Copywriting & Design
How Usable is Your Copy? « Usability Post
(tags: copywriting copywriter user_experience webdesign ui content writing)
Interactive Copywriting & Design
(tags: design copywriter copywriting user_experience)
Writing About Technology, Plus Why Agencies Suck at Social Strategies
Buzz Marketing for Technology: Why Social Strategies are Difficult for Agencies to Execute
(tags: buzz_marketing social_media copywriting copywriter marketing_strategy)
Writing about Technology for Consumers – On Demand Videos – mediabistro.com
(tags: advertising technology writing copywriting copywriting_technology)
advertising technology: peruse the product or wax poetic
(tags: advertising Technology)
Copywriting FAQs; What Makes a Good Advertising Writer
Copywriting Frequently Ask Questions – Copywriting FAQs
(tags: advertising copywriter copywriting)
What Makes a Good Ad Copywriter
(tags: advertising copywriter)
Advertising Copywriter(tags: copywriter advertising)
Ad Concepts from 54 Pics, Plus Theater Lobbies
Creative AD Concepts | 54 Pics |
(tags: ad_concepts advertising_concepts advertising)
Creative advertising techniques and ideas + hundreds of example TV, email, print ads
(tags: advertising creative inspiration strategy ideas advertising_concepts)
Seeking New Ad Concepts for Movie Theater Lobbies – Advertising Age – Video
(tags: advertising concepts)
Word Mapping, Plus Names and Naming
Thinkmap Visual Thesaurus – An interactive thesaurus and dictionary word mapping tool
(tags: copywriter naming brand branding)
The Name Inspector ~ On Names and Naming
(tags: copywriter naming brand branding marketing)
Anorexic Web Writing, Plus Content and Writing Guide
The User Experience – Writing Superior Content
(tags: copywriting, user experience copywriter)
A List Apart: Articles: Reviving Anorexic Web Writing
(tags: copywriting user experience)
The User Experience Group: Online Writing Guide
(tags: copywriting, user experience)
Personas in Comic Form, Plus Readers and Content
User Research Activities – Personas in Comic Form
(tags: user experience, personas, copywriting, research)
How to Get In Tune with Your Readers Needs [and Produce Compelling Content]
(tags: copywriting copywriter)
Functioning Form – An Event Apart: Content First
(tags: copywriting, user experience, content strategy webdesign web design)
The Blogging Universe (If It Were a Cafeteria)
The Blogging Universe (If It Were a Cafeteria) | The Copywriter Underground
(tags: copywriting)
How to know what to write
Most copywriter blogs, articles and how-to’s tell you how to write. I’m going to tell you what to write.
So, if you really want to know how to handle headlines, when to use bullet points and how to improve your punctuation, leave this page immediately and go type “copywriting tips” into your favorite search engine.
If you [...]
25 tips for writing the user experience
So what the heck is user experience and why does it matter how you write it? While in the online world, user experience is often considered the same as usability, information architecture (IA), and user interface (UI) design, those areas are really components of it. Taken at its highest definition, user experience addresses and integrates [...]
See ART & COPY, the new film about advertising
Check out the trailer for ART & COPY, a new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time–people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Includes George Lois, Mary [...]
Web literacy: can they read what you wrote?
The term web literacy has been used to describe being fluent with the latest Twitter apps or how to use YouTube. But in this case, it means, quite literally, the ability for an online audience to read what you wrote. So, the question is, can they?
The data is so far inconclusive. Sure, much of it [...]
Writing the user experience
Language is typically the interface on almost every site, to paraphrase Jeffrey Zeldman, publisher of A List Apart. Even on Flickr, an inherently visual site, the navigation is text. That means word choice is critical. Yet most companies budget very little for content and writing.
So, if your site is meant to compel people to do [...]
5 steps to going viral on Twitter
This is a fascinating article by Copyblogger writer Dan Zarella on going viral on Twitter. In it, he susses out some particulars such as best time of day to retweet, why the word “please” is important, etc. As a copywriter, I’m pleased that some of it is good old fashioned direct marketing, such as the [...]
6 questions to define creative strategy
Common-sense tips from a graphic designer that apply to us copywriters, marketing strategists and business folks too…
Six Questions to Define Creative Strategy
Tips to speed and improve creative design results.
By Susan Sharman, Sharman Studios
As a graphic designer, I spend a lot of time trying to explain the creative process. How do I envision layouts? Choose [...]
Dirty Jobs’ Mike Rowe on lamb castration, PETA, and the war on American labor
Drawing on his experiences picking up roadkill, feeding swine, and castrating a lamb with his teeth, Mike Rowe, host of Discovery Channel’s Dirty Jobs, discusses how modern American culture belittles necessary labor. And, as he points out, not only is the labor these people do necessary, but many of the people doing it are actually–wait [...]
Is the end of traditional media truly nigh?
From one of this copywriter’s favorite social networking experts, Sorel Denholtz, in her most recent blog post for Digital Axle.
“If you’re in advertising, you’d better learn to speak digital, because that’s the way the world is going.”
Those words come from Josh Bernoff’s Groundswell blog today, summing up Forrester Research’s just completed five-year interactive marketing forecast. [...]
Romanelli helps local lumber retailer take on the big guys
As part two of my continuing effort as a copywriter and marketing strategist to bring you tales of marketing success in The Current Economy, again, give it up for guest-blogger Bernie Freytag, Creative Director at Romanelli Communications. Bernie will tell you about how this “lean, agile, flexible and focused” agency on the East Coast is [...]
Romanelli plays matchmaker for Credit Union
In my continuing effort as a copywriter and marketing strategist to bring you tales of marketing success in The Current Economy, regardless of whether or not I had anything to do with them, here’s guest-blogger Bernie Freytag, Creative Director at Romanelli Communications. Bernie will tell you about how this “lean, agile, flexible and focused” agency [...]
Salesforce.com Integrated Campaign
This project for Salesforce.com featured an expandable rich media banner (shown above), an interactive CD presentation, plus offline printed materials. I was copywriter.
SAP Service-Oriented Architecture Interactive Presentation
To detail an intricate B2B enterprise software story such as service-oriented architecture, it helps to have a simple concept. That’s ultimately what sold SAP on the straightforward metaphor of using a whiteboard presentation for this story of SOA. It’s an elegant way to tell the story without getting in the way of the detail. I [...]
How to get people to buy from you, right now
I’m going to tell you one of the Great Marketing Strategy Secrets to Still Making Sales, Even in This Crazy Economy.
It’s not copywriting. Or art direction. Or social media, video, or SEO strategy. (Although all those things can help.)
Ready?
It’s the offer.
Offer something of value to your customers, something they really want, and they will [...]
SAP and Cisco Conference Opening Video
I wrote the script for this video which was the cornerstone of the announcement of a new partnership between tech giants, Cisco and SAP. It was shown before the keynote speech to an audience of 18,000 at the Cisco Global Sales Conference in August of 2007.
Apple Rethink Direct Marketing
I know talking about working on Apple is like breaking the first rule of Fight Club, but so what. Here’s an example of direct marketing copy writing I did for Apple Education.
