Posts Tagged ‘copywriters’

Email Marketing According to Email Users

Key email marketing stats and lessons for you from surveys of Internet users and their typical email habits, preferences and opinions.


Writing About Technology, Plus Why Agencies Suck at Social Strategies

Buzz Marketing for Technology: Why Social Strategies are Difficult for Agencies to Execute (tags: buzz_marketing social_media copywriting copywriter marketing_strategy) Writing about Technology for Consumers – On Demand Videos – mediabistro.com (tags: advertising technology writing copywriting copywriting_technology) advertising technology: peruse the product or wax poetic (tags: advertising Technology)


Ad Concepts from 54 Pics, Plus Theater Lobbies

Creative AD Concepts | 54 Pics | (tags: ad_concepts advertising_concepts advertising) Creative advertising techniques and ideas + hundreds of example TV, email, print ads (tags: advertising creative inspiration strategy ideas advertising_concepts) Seeking New Ad Concepts for Movie Theater Lobbies – Advertising Age – Video (tags: advertising concepts)


Word Mapping, Plus Names and Naming

Thinkmap Visual Thesaurus – An interactive thesaurus and dictionary word mapping tool (tags: copywriter naming brand branding) The Name Inspector ~ On Names and Naming (tags: copywriter naming brand branding marketing)


Anorexic Web Writing, Plus Content and Writing Guide

The User Experience – Writing Superior Content (tags: copywriting, user experience copywriter) A List Apart: Articles: Reviving Anorexic Web Writing (tags: copywriting user experience) The User Experience Group: Online Writing Guide (tags: copywriting, user experience)


Personas in Comic Form, Plus Readers and Content

User Research Activities – Personas in Comic Form (tags: user experience, personas, copywriting, research) How to Get In Tune with Your Readers Needs [and Produce Compelling Content] (tags: copywriting copywriter) Functioning Form – An Event Apart: Content First (tags: copywriting, user experience, content strategy webdesign web design)


The Blogging Universe (If It Were a Cafeteria)

The Blogging Universe (If It Were a Cafeteria) | The Copywriter Underground (tags: copywriting)


How to know what to write

Most copywriter blogs, articles and how-to’s tell you how to write. I’m going to tell you what to write. So, if you really want to know how to handle headlines, when to use bullet points and how to improve your punctuation, leave this page immediately and go type “copywriting tips” into your favorite search engine. […]


25 tips for writing the user experience

While in the online world, user experience is often considered the same as usability, information architecture (IA), and user interface (UI) design, those areas are really components of it. Taken at its highest definition, user experience addresses and integrates all user-facing aspects of a company, from email and websites to presence in print and on […]


See ART & COPY, the new film about advertising

Check out the trailer for ART & COPY, a new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time–people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Includes George Lois, Mary […]


Web literacy: can they read what you wrote?

The term web literacy has been used to describe being fluent with the latest Twitter apps or how to use YouTube. But in this case, it means, quite literally, the ability for an online audience to read what you wrote. So, the question is, can they? The data is so far inconclusive. Sure, much of […]


Writing the user experience

Language is typically the interface on almost every site, to paraphrase Jeffrey Zeldman, publisher of A List Apart. Even on Flickr, an inherently visual site, the navigation is text. That means word choice is critical. Yet most companies budget very little for content and writing. So, if your site is meant to compel people to […]


6 questions to define creative strategy

Common-sense tips from a graphic designer that apply to us copywriters, marketing strategists and business folks too… Six Questions to Define Creative Strategy Tips to speed and improve creative design results. By Susan Sharman, Sharman Studios As a graphic designer, I spend a lot of time trying to explain the creative process. How do I […]


SAP Service-Oriented Architecture Interactive Presentation

To detail an intricate B2B enterprise software story such as service-oriented architecture, it helps to have a simple concept. That’s ultimately what sold SAP on the straightforward metaphor of using a whiteboard presentation for this story of SOA. It’s an elegant way to tell the story without getting in the way of the detail. I […]


Lipton Pyramid Tea Website

Lipton Pyramid Tea is a great example of structuring a brand to its target audience. Lipton wanted to attract urbane 20-somethings interested in health and partying. I was website copywriter.


A copywriter’s reel

This is my reel


Bank advertising takes disaster head on

Get eaten alive, still earn interest You wouldn’t expect armageddon to be a topic most banks would pick up on for an ad campaign. But with the help of YR Lima, Banco Financiero has stepped right into the fray and embraced total meltdown. Whether it’s from meteor strikes and dinosaurs, hurricanes and tsunamis, or alien […]


How to think and act like a marketing leader

No long walks on the beach for leaders Recently, a client asked what other companies are doing to differentiate their leadership and experience messaging beyond the usual “we’ve been in business for xx years, are an industry leader …”, etc. It’s a good question, as it’s easy to get trapped in your existing company rhetoric […]


The voodoo we copywriters do

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I’m often asked–and have often wondered–what makes me good at coming up with concepts that are interesting, evocative and effective. It’s funny how, for some reason, we’re all fascinated by the creative process, even those of us who are “creative”. How do you seemingly make something from nothing? How do you “move the needle”? How do you make someone take the action you want them to take?

For me, a lot of it is innate personality. It sounds like psychobabble but I truly am highly empathetic. I can sense the emotions of