Posts Tagged ‘copywriting’

Word Mapping, Plus Names and Naming

Thinkmap Visual Thesaurus – An interactive thesaurus and dictionary word mapping tool (tags: copywriter naming brand branding) The Name Inspector ~ On Names and Naming (tags: copywriter naming brand branding marketing)


Anorexic Web Writing, Plus Content and Writing Guide

The User Experience – Writing Superior Content (tags: copywriting, user experience copywriter) A List Apart: Articles: Reviving Anorexic Web Writing (tags: copywriting user experience) The User Experience Group: Online Writing Guide (tags: copywriting, user experience)


Personas in Comic Form, Plus Readers and Content

User Research Activities – Personas in Comic Form (tags: user experience, personas, copywriting, research) How to Get In Tune with Your Readers Needs [and Produce Compelling Content] (tags: copywriting copywriter) Functioning Form – An Event Apart: Content First (tags: copywriting, user experience, content strategy webdesign web design)


The Blogging Universe (If It Were a Cafeteria)

The Blogging Universe (If It Were a Cafeteria) | The Copywriter Underground (tags: copywriting)


How to know what to write

Most copywriter blogs, articles and how-to’s tell you how to write. I’m going to tell you what to write. So, if you really want to know how to handle headlines, when to use bullet points and how to improve your punctuation, leave this page immediately and go type “copywriting tips” into your favorite search engine. […]


25 tips for writing the user experience

While in the online world, user experience is often considered the same as usability, information architecture (IA), and user interface (UI) design, those areas are really components of it. Taken at its highest definition, user experience addresses and integrates all user-facing aspects of a company, from email and websites to presence in print and on […]


See ART & COPY, the new film about advertising

Check out the trailer for ART & COPY, a new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time–people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Includes George Lois, Mary […]


Web literacy: can they read what you wrote?

The term web literacy has been used to describe being fluent with the latest Twitter apps or how to use YouTube. But in this case, it means, quite literally, the ability for an online audience to read what you wrote. So, the question is, can they? The data is so far inconclusive. Sure, much of […]


Writing the user experience

Language is typically the interface on almost every site, to paraphrase Jeffrey Zeldman, publisher of A List Apart. Even on Flickr, an inherently visual site, the navigation is text. That means word choice is critical. Yet most companies budget very little for content and writing. So, if your site is meant to compel people to […]


Romanelli helps local lumber retailer take on the big guys

As part two of my continuing effort as a copywriter and marketing strategist to bring you tales of marketing success in The Current Economy, again, give it up for guest-blogger Bernie Freytag, Creative Director at Romanelli Communications. Bernie will tell you about how this “lean, agile, flexible and focused” agency on the East Coast is […]


SAP Service-Oriented Architecture Interactive Presentation

To detail an intricate B2B enterprise software story such as service-oriented architecture, it helps to have a simple concept. That’s ultimately what sold SAP on the straightforward metaphor of using a whiteboard presentation for this story of SOA. It’s an elegant way to tell the story without getting in the way of the detail. I […]


SAP and Cisco Conference Opening Video

I wrote the script for this video which was the cornerstone of the announcement of a new partnership between tech giants, Cisco and SAP. It was shown before the keynote speech to an audience of 18,000 at the Cisco Global Sales Conference in August of 2007.


Lipton Pyramid Tea Website

Lipton Pyramid Tea is a great example of structuring a brand to its target audience. Lipton wanted to attract urbane 20-somethings interested in health and partying. I was website copywriter.


A copywriter’s reel

This is my reel


Stop killing pre-qualified leads

There’s a simple mistake many marketers make day in, day out that kills pre-qualified leads. Leads that are coming in via organic search, paid search and paid advertising. It goes something like this. You’ve isolated the keywords your potential customers are most likely to use. You’ve put them in your meta tags, your copywriting, maybe […]