How to get people to buy from you, right now
I’m going to tell you one of the Great Marketing Strategy Secrets to Still Making Sales, Even in This Crazy Economy.
It’s not copywriting. Or art direction. Or social media, video, or SEO strategy. (Although all those things can help.)
Ready?
It’s the offer.
Offer something of value to your customers, something they really want, and they will [...]
Apple Rethink Direct Marketing
I know talking about working on Apple is like breaking the first rule of Fight Club, but so what. Here’s an example of direct marketing copy writing I did for Apple Education.
Lead generation and Loch Ness
Leviathan. The Loch Ness Monster. The Kraken. The Devil Fish. What do these infamous sea monsters have in common with leads?
For one, there’s certainly a lot of mythology about them. After all, do these creatures really exist?
The answer is yes, some of them do. Leviathan may have been a blue whale. The Kraken is what [...]
Stop killing pre-qualified leads
There’s a simple mistake many marketers make day in, day out that kills pre-qualified leads. Leads that are coming in via organic search, paid search and paid advertising.
It goes something like this.
You’ve isolated the keywords your potential customers are most likely to use. You’ve put them in your meta tags, your copywriting, maybe even in [...]
