See on Scoop.it – Advertising, I say Groupon CEO Andrew Mason has a great idea. And it has nothing to do with daily deals. Karen Goldfarb Copywriter‘s insight: Think I agree with Etlinger. This solves the wrong problem. It’s not the length of emails, it’s the volume. Add poor lists in the DM world [...]
In 2002, iTools became .Mac. In 2008, .Mac became MobileMe. In 2011, MobileMe became iCloud. I was the writer for many of Apple’s emails when it was still .Mac, some of which are featured below.
According to Ecoconsultancy, the bad news about email is this: over half (51%) of the emails that were opened were deleted within two seconds. And, as they surmise, it’s not totally surprising. As I mentioned in an earlier post, I was trained as a fledlging direct marketing copywriter to envision the reader of traditional direct [...]