Posts Tagged ‘Facebook ad copywriter’

Five Things More Important than Facebook Page Engagement

See on Scoop.it – Advertising, I say There’s a large misconception that engagement is the most significant aspect of a Facebook business page. This common message is so far-reaching that most online sources claim that high page engagement will result in increased brand awareness, stronger customer relationships and hopefully, perked profits. While engagement is imperative, […]


got milk? By Douglas B. Holt, L’Oreal Professor of Marketing, University of Oxford

See on Scoop.it – Advertising, I say “A revealing look at one of the most famous and popular ad campaigns in our culture.   In June 1993, Jeff Manning, Executive Director, was hired by the California Milk Processor Board (CMPB) to revive sagging milk consumption in California. A month later, he hired San Francisco ad […]


Creative Legend George Lois on Ideas as the Product of Discovery, Not Creation

See on Scoop.it – Advertising, I say How to cultivate the mental medley that sparks the alchemy of ideas. See on www.brainpickings.org


Five Reasons Why Marketers Should Care About Stories

See on Scoop.it – Advertising, I say Stories have always taught, inspired, motivated, and engaged us like no other form of communication has. Here are five reasons why marketers should care about the craft. See on www.mpdailyfix.com


Facebook Ads

From 25 characters for the headline and 135 for body copy to 25 characters for the headline and 90 characters for body text. Whatever Facebook dreams up next for advertising, I’ll still be writing Facebook ads, even when they only let you have one character, a pixel or the head of a pin. Here are […]


After the brainstorm

"As we return to the realties of our day jobs at the end of a brainstorm, we run into road blocks, inertia, committees and other hazards that can water down ideas or shut them down entirely. That’s what organizations do well. They are designed to minimize risk. Bringing an idea to life can feel like making it through a circuitous…


Email Marketing According to Email Users

Key email marketing stats and lessons for you from surveys of Internet users and their typical email habits, preferences and opinions.