I had the pleasure of writing a script for one of my favorite actors, Alec Baldwin. Alec was spokesman for a campaign by Capital One for their Venture Card, called the Venture Match My Miles Challenge.
Mar 06, 2013 | Categories: portfolio | Tags: advertising copywriter, case study writing, copy writing, copywriter, copywriters, dm copywriter, Facebook ad copywriter, freelance advertising copywriting, freelance copywriter, freelance copywriting, interactive copywriting, web copywriting, website copywriter | Leave A Comment »
Writing email subject lines that compel readers to open your emails isn’t rocket science. Just follow these 3 keys to create winning email subject lines.
Jan 10, 2013 | Categories: copywriting | Tags: advertising copywriter, case study writing, copy writing, copywriter, copywriters, dm copywriter, Facebook ad copywriter, freelance advertising copywriting, freelance copywriter, freelance copywriting, interactive copywriting, web copywriting, website copywriter, writing email subject lines | Leave A Comment »
This fabulous quote about writing ads is from noted copywriter and advertising executive Philip Dusenberry, who chaired BBDO and was responsible for the famed Pepsi tagline, The Choice of a New Generation. It’s funny, but it also points out an interesting notion about what’s required when writing ads. Let’s compare your typical ad to an average [...]
Dec 31, 2012 | Categories: advertising, copywriting | Tags: advertising copywriter, case study writing, copy writing, copywriter, copywriters, dm copywriter, Facebook ad copywriter, freelance advertising copywriting, freelance copywriter, freelance copywriting, interactive copywriting, web copywriting, website copywriter | Leave A Comment »
Even the most vigilant copywriting means making typos. And sometimes, those typos get published. Some are hilarious, some are just downright embarrassing. But all are due to the fact that we see what we expect to see. Seeing copywriting that isn’t there The reason we miss typos is that we look for what writing is [...]
Dec 10, 2012 | Categories: copywriting | Tags: advertising copywriter, case study writing, copy writing, copywriter, copywriters, dm copywriter, Facebook ad copywriter, freelance advertising copywriting, freelance copywriter, freelance copywriting, interactive copywriting, web copywriting, website copywriter | Leave A Comment »
Copywriting for real estate advertising isn’t that different from copywriting for any other type of product. But it’s probably most similar to copywriting for automotive advertising. Put your audience inside the product. Writing for any product requires the copywriter to identify with the audience. You need to understand what motivates them, what gets to them [...]
Dec 06, 2012 | Categories: copywriting | Tags: advertising copywriter, case study writing, copy writing, copywriter, copywriters, copywriting, dm copywriter, Facebook ad copywriter, freelance advertising copywriting, freelance copywriter, freelance copywriting, interactive copywriting, web copywriting, website copywriter | Leave A Comment »
There are Four Species of Imagination – the experimental, the visionary, the intuitive and the calculative, as demonstrated in the work of major innovators of the 20th century. This infographic shows how they map out. That said, are there really only four? Seems like an instant oversimplification. Although infographics tend to have to find ways [...]
Nov 21, 2012 | Categories: copywriting | Tags: advertising copywriter, case study writing, copy writing, copywriter, copywriters, copywriting, dm copywriter, Facebook ad copywriter, freelance advertising copywriting, freelance copywriter, freelance copywriting, interactive copywriting, web copywriting, website copywriter | 2 Comments »
As a copywriter, I’ve often wondered where creativity comes from, and even more so, how to tap into it and “package” it, for lack of a better term. After all, when you work professionally as a creative, clients are essentially paying you to be creative on demand. And on deadline. Sure, some copywriters and art [...]
Nov 18, 2012 | Categories: copywriting | Tags: advertising copywriter, case study writing, copy writing, copywriter, copywriters, copywriting, dm copywriter, Facebook ad copywriter, freelance advertising copywriting, freelance copywriter, freelance copywriting, interactive copywriting, web copywriting, website copywriter | Leave A Comment »
See on Scoop.it – Advertising, I say An Infographic showing the latest research on how companies are using inbound marketing and digital marketing with advice on key issues to think through at each step which are relevant to all involved in inbound and content marketing. The results across different studies show that while many companies [...]
Oct 16, 2012 | Categories: marketing strategy | Tags: advertising copywriter, case study writing, copy writing, copywriter, copywriters, copywriting, dm copywriter, Facebook ad copywriter, freelance advertising copywriting, freelance copywriter, freelance copywriting, how to develop a marketing plan, interactive copywriting, marketing, marketing plan, marketing research, marketing strategy, web copywriting, website copywriter, write a marketing plan | Leave A Comment »
See on Scoop.it – Advertising, I say Just add copywriting. See on ijustdid.org
Jul 11, 2012 | Categories: copywriting | Tags: advertising copywriter, case study writing, copy writing, copywriter, copywriters, copywriting, dm copywriter, Facebook ad copywriter, freelance advertising copywriting, freelance copywriter, freelance copywriting, interactive copywriting, web copywriting, website copywriter | 1 Comment »
See on Scoop.it – Advertising, I say Hello, young copywriter. I am here today to tell you that you are a member of an endangered species. I’m very sorry, but it’s true. See on ihaveanidea.org
Jul 11, 2012 | Categories: copywriting | Tags: advertising copywriter, case study writing, copy writing, copywriter, copywriters, copywriting, dm copywriter, Facebook ad copywriter, freelance advertising copywriting, freelance copywriter, freelance copywriting, interactive copywriting, web copywriting, website copywriter | Leave A Comment »
See on Scoop.it – Advertising, I say Online marketing requires considerable planning, especially to those promoting a service. Service business owners and independent professionals face multiple challenges of promoting themselves as well as communicating … See on www.sitepronews.com
Jul 11, 2012 | Categories: copywriting | Tags: advertising copywriter, case study writing, copy writing, copywriter, copywriters, copywriting, dm copywriter, Facebook ad copywriter, freelance advertising copywriting, freelance copywriter, freelance copywriting, interactive copywriting, web copywriting, website copywriter | Leave A Comment »
See on Scoop.it – Advertising, I say A direct marketing success story: How Chico’s, women’s retailer, got customer win-back direct mail right and 6 lessons for a smart marketing strategy. See on www.gianfagnamarketing.com
Jul 11, 2012 | Categories: copywriting | Tags: advertising copywriter, case study writing, copy writing, copywriter, copywriters, copywriting, direct mail, direct marketing, direct marketing testing, dm copywriter, email copywriting, email marketing, Facebook ad copywriter, freelance advertising copywriting, freelance copywriter, freelance copywriting, interactive copywriting, lead generation, leads, web copywriting, website copywriter | 1 Comment »
See on Scoop.it – Advertising, I say “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use… See on www.wearethefreeradicals.com
Jul 11, 2012 | Categories: copywriting | Tags: advertising copywriter, case study writing, copy writing, copywriter, copywriters, copywriting, dm copywriter, Facebook ad copywriter, freelance advertising copywriting, freelance copywriter, freelance copywriting, interactive copywriting, web copywriting, website copywriter | Leave A Comment »
See on Scoop.it – Advertising, I say How to cultivate the mental medley that sparks the alchemy of ideas. See on www.brainpickings.org
Jun 30, 2012 | Categories: advertising, copywriting | Tags: advertising, advertising copywriter, case study writing, copy writing, copywriter, copywriters, copywriting, dm copywriter, Facebook ad copywriter, freelance advertising copywriting, freelance copywriter, freelance copywriting, interactive copywriting, print ads, web copywriting, website copywriter | Leave A Comment »
Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind. And I’m a professional writer, so I can only imagine what it’s doing to marketers out there who don’t write for a living. Here are examples of the phrases that get me: “Content [...]
Jun 28, 2012 | Categories: brand, copywriting | Tags: brand, branding, copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, marketing strategy | 4 Comments »
See on Scoop.it – Advertising, I say Stories have always taught, inspired, motivated, and engaged us like no other form of communication has. Here are five reasons why marketers should care about the craft. See on www.mpdailyfix.com
Jun 27, 2012 | Categories: copywriting | Tags: advertising copywriter, case study writing, copy writing, copywriter, copywriters, copywriting, dm copywriter, Facebook ad copywriter, freelance advertising copywriting, freelance copywriter, freelance copywriting, interactive copywriting, web copywriting, website copywriter | Leave A Comment »
For parents who want to geek out (and I’m one of them), Evoz provides a new way to stay connected to your baby, whether you’re walking in your garden or working in another country. I was copywriter for the original beta website.
Jun 12, 2012 | Categories: portfolio | Tags: copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, interactive copywriter, web copywriting, website copywriter | Leave A Comment »
I’ve been wondering this for years, because as I explained to a client recently, while I think case studies are valuable, I think the case study format is tired. And I see a lot of tired writing plugged into case studies. I like Jack Price‘s answer to this question on Quora. He writes: “A common [...]
Jul 12, 2011 | Categories: copywriting | Tags: case study writing, copywriter, copywriters, copywriting, direct mail, direct marketing, dm copywriter, freelance copywriter | 1 Comment »
Writing a blog becomes a lot easier when you have a framework to follow. (Hey, it sure beats scratching your head each week trying to figure out what to publish.) What I found for most clients is that, at a minimum, it’s best to set a quarter as a goal for your plan. Even better [...]
Apr 06, 2011 | Categories: copywriting | Tags: advertising copywriter, blog, blog calendar, copywriter, copywriting, freelance copywriter, freelance copywriting | 3 Comments »
On the very first day of Copywriter or Sales 101 class, you will hear the “features-versus-benefits” conflict. You will hear the professor say that people buy because of benefits. “Features tell but benefits sell” is a phrase that will likely be spoken. You’ll hear how features describe a product or service while benefits describe why [...]
May 18, 2010 | Categories: copywriting | Tags: advertising copywriter, copywriter, copywriters, copywriting, dm copywriter, freelance copywriter, freelance copywriting, interactive copywriter, web copywriting, website copywriter | 4 Comments »
