Posts Tagged ‘interactive copywriter’

Evoz Baby Monitor website

Evoz website copywriter

For parents who want to geek out (and I’m one of them), Evoz provides a new way to stay connected to your baby, whether you’re walking in your garden or working in another country. I was copywriter for the original beta website.


Features versus benefits: Can we end this now?

Copywriters write about benefits, not just features

On the very first day of Copywriter or Sales 101 class, you will hear the “features-versus-benefits” conflict. You will hear the professor say that people buy because of benefits. “Features tell but benefits sell” is a phrase that will likely be spoken. You’ll hear how features describe a product or service while benefits describe why […]


Anorexic Web Writing, Plus Content and Writing Guide

anorexic_writing

The User Experience – Writing Superior Content (tags: copywriting, user experience copywriter) A List Apart: Articles: Reviving Anorexic Web Writing (tags: copywriting user experience) The User Experience Group: Online Writing Guide (tags: copywriting, user experience)


Personas in Comic Form, Plus Readers and Content

ponies

User Research Activities – Personas in Comic Form (tags: user experience, personas, copywriting, research) How to Get In Tune with Your Readers Needs [and Produce Compelling Content] (tags: copywriting copywriter) Functioning Form – An Event Apart: Content First (tags: copywriting, user experience, content strategy webdesign web design)


How to know what to write

Writer

Most copywriter blogs, articles and how-to’s tell you how to write. I’m going to tell you what to write. So, if you really want to know how to handle headlines, when to use bullet points and how to improve your punctuation, leave this page immediately and go type “copywriting tips” into your favorite search engine. […]


25 tips for writing the user experience

Magazine

So what the heck is user experience and why does it matter how you write it? While in the online world, user experience is often considered the same as usability, information architecture (IA), and user interface (UI) design, those areas are really components of it. Taken at its highest definition, user experience addresses and integrates […]


SAP Service-Oriented Architecture Interactive Presentation

SAP_SOA_150x150

To detail an intricate B2B enterprise software story such as service-oriented architecture, it helps to have a simple concept. That’s ultimately what sold SAP on the straightforward metaphor of using a whiteboard presentation for this story of SOA. It’s an elegant way to tell the story without getting in the way of the detail. I […]