See on Scoop.it – Advertising, I say A direct marketing success story: How Chico’s, women’s retailer, got customer win-back direct mail right and 6 lessons for a smart marketing strategy. See on www.gianfagnamarketing.com
Jul 11, 2012 | Categories: copywriting | Tags: advertising copywriter, case study writing, copy writing, copywriter, copywriters, copywriting, direct mail, direct marketing, direct marketing testing, dm copywriter, email copywriting, email marketing, Facebook ad copywriter, freelance advertising copywriting, freelance copywriter, freelance copywriting, interactive copywriting, lead generation, leads, web copywriting, website copywriter | 1 Comment »
Key email marketing stats and lessons for you from surveys of Internet users and their typical email habits, preferences and opinions.
Dec 17, 2009 | Categories: copywriting | Tags: advertising copywriter, case study writing, copy writing, copywriter, copywriters, direct mail, direct marketing testing, dm copywriter, email copywriting, email marketing, Facebook ad copywriter, freelance advertising copywriting, freelance copywriter, freelance copywriting, interactive copywriting, lead generation, leads, web copywriting, website copywriter | Leave A Comment »
I’m going to tell you one of the Great Marketing Strategy Secrets to Still Making Sales, Even in This Crazy Economy. It’s not copywriting. Or art direction. Or social media, video, or SEO strategy. (Although all those things can help.) Ready? It’s the offer. Offer something of value to your customers, something they really want, [...]
Jun 17, 2009 | Categories: marketing strategy | Tags: conversion, copywriter, direct mail, direct marketing, freelance copywriter, freelance copywriting, lead generation, leads, marketing strategy | 1 Comment »
Leviathan. The Loch Ness Monster. The Kraken. The Devil Fish. What do these infamous sea monsters have in common with leads? For one, there’s certainly a lot of mythology about them. After all, do these creatures really exist? The answer is yes, some of them do. Leviathan may have been a blue whale. The Kraken [...]
Apr 13, 2009 | Categories: marketing strategy | Tags: advertising, conversion, direct mail, direct marketing, lead generation, leads, marketing strategy | Leave A Comment »
