Why Limiting Emails to 50 Words Is a Great Idea
See on Scoop.it – Advertising, I say Groupon CEO Andrew Mason has a great idea. And it has nothing to do with daily deals. Karen Goldfarb Copywriter‘s insight: Think I agree with Etlinger. This solves the wrong problem. It’s not the length of emails, it’s the volume. Add poor lists in the DM world [...]
How to get people to buy from you, right now
I’m going to tell you one of the Great Marketing Strategy Secrets to Still Making Sales, Even in This Crazy Economy. It’s not copywriting. Or art direction. Or social media, video, or SEO strategy. (Although all those things can help.) Ready? It’s the offer. Offer something of value to your customers, something they really want, [...]
Lead generation and Loch Ness
Leviathan. The Loch Ness Monster. The Kraken. The Devil Fish. What do these infamous sea monsters have in common with leads? For one, there’s certainly a lot of mythology about them. After all, do these creatures really exist? The answer is yes, some of them do. Leviathan may have been a blue whale. The Kraken [...]
Stop killing pre-qualified leads
There’s a simple mistake many marketers make day in, day out that kills pre-qualified leads. Leads that are coming in via organic search, paid search and paid advertising. It goes something like this. You’ve isolated the keywords your potential customers are most likely to use. You’ve put them in your meta tags, your copywriting, maybe [...]
There is gold in them there social media hills
Razorfish has data that shows the rush to profit from social media is working. The big takeaway is that “those who discovered an application via a friend (aka, via a social connection) were almost four times more likely to download it. They were also more likely to spend money on the client site and spent [...]