Posts Tagged ‘marketing’

To Engage the Affluent, Treat Them As You Do Your Kids

See on Scoop.it – Advertising, I say Treat Them As You Do Your Kids – 02/15/2013   Karen Goldfarb Copywriter‘s insight: “Kids personify mankind’s most primal desires; the majority of which center on feeling rewarded, special, unique and superior. This same mentality drives affluents to secure the best job and home, and more and more […]


How To Create Powerful InfoProducts—And Why Focusing on “One Concept” Helps Create A Winning Product

See on Scoop.it – Advertising, I say How do you choose the ONE CONCEPT for your next info product? And what can cartooning teach you?   Karen Goldfarb Copywriter‘s insight: It’s the key promise, y’all. See on www.psychotactics.com


Great Video for Convincing Your Boss to Care About Social Media

See on Scoop.it – Advertising, I say How is social media truly impacting businesses today? Why are many of the world’s top brands—like Pepsi, Virgin, NHL, and American Express—now embracing it company-wide?I was   Karen Goldfarb Copywriter‘s insight: “It’s not about B2B or B2C. It’s about P2P. People to people.” See on www.linkedin.com


How to test your marketing message

You can spend a lot of time and money putting together a marketing strategy and a marketing message, only to get less-than-stellar results. Happens all the time. And if it’s happened to you, consider this technique for testing your marketing message. Any good marketing strategy should include testing. I say this to clients all the […]


Five Reasons For Marketers To Be Thankful – Forbes

See on Scoop.it – Advertising, I say Five Reasons For Marketers To Be ThankfulForbesAs the marketing revolution barrels ahead, I know at times, many marketers feel like modern-day explorers, apprehensively setting foot in a new and foreboding landscape. See on www.forbes.com


B2B Content for Customer Retention Tells a Different Story

See on Scoop.it – Advertising, I say Customer retention calls for a different content strategy   SUMMARY: B2B marketers are paying more attention to customer retention and should adjust their campaigns to that specific purpose, Ardath Albee writes. Content marketing should encourage the embrace and use of the purchased product, and help customers find more […]


7 Steps To A Brilliant B2B Marketing Plan

See on Scoop.it – Advertising, I say An Infographic showing the latest research on how companies are using inbound marketing and digital marketing with advice on key issues to think through at each step which are relevant to all involved in inbound and content marketing. The results across different studies show that while many companies […]


“Shiny Object Syndrome,” The Modern Marketer’s Nemesis

See on Scoop.it – Advertising, I say Getting the basics right can mean millions of dollars in growth or savings. Unfortunately many marketers spend too much time chasing after “shiny objects” – sexy fun experiments like cool apps or fun YouTube videos. See on www.linkedin.com


What is your agency doing to meet the escalating demands for digital?

See on Scoop.it – Advertising, I say Rising to meet the escalating demands for digital, a lot of agencies are now requiring that almost all of their employees develop digital skills.     Traditional agencies should know that digital training is critical to their success. The larger agencies are now rising to meet the escalating […]


Cut through the hype about brand storytelling

Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind. And I’m a professional writer, so I can only imagine what it’s doing to marketers out there who don’t write for a living. Here are examples of the phrases that get me: “Content […]


How Do Changing Demographics Impact Ads?

Heard on NPR: How multicultural advertising is now the norm. Michele Norris interviews Jimmy Smith, creative director at TBWA/Chiat/Day, and Roberto Orci, Association of Hispanic Advertising Agencies chair-elect and president of Acento ad agency. Click this link to play the multicultural advertising interview.


How did a copywriter pick her client’s top-selling product?

When you think of a copywriter, you think of someone who puts words on a page. Someone who comes up with creative ideas for selling your product. Not someone who actually picks your biggest selling product of the season. And let’s face it, I didn’t expect to be in a position to be advising anyone […]


7 ways the iPad2 affects marketing

7 Things To Know About iPad2 Of the seven new features covered here, it seems like the Gyroscope will have the most impact on marketing as there are myriad ways to use it to deepen a marketing experience. For example, imagine a brand sponsors a citywide treasure hunt where you use your iPad2 to collect […]


TOWS vs. SWOT: How to stop navel-gazing and dominate the market

Most marketers know the SWOT Analysis. SWOT stands for Strengths, Weaknesses, Opportunities, Threats. It’s a comfortable way to analyze a business or marketing plan. The problem is, it’s also a way to stare in the mirror and see only what you want to see. “These are our strengths. These are our weaknesses” misses out on […]


5 weird, wacky and bizarre offers that work

We’re all familiar with the promotional offers that have proven themselves to engage audiences and increase response rate over the years. Most of them are probably in your mailbox or inbox right now. But what you may not have seen are the weirder, wackier, and more outlandish versions of these offers that companies and individuals […]


Video: 5 hot digital marketing trends

Watch these branding thought leaders discuss which digital marketing trends they’re following this year.


5 things I’ve learned doing Facebook marketing campaigns

5 things I’ve learned doing Facebook marketing campaigns

For the past couple of years, I’ve worked on several Facebook marketing campaigns for brands like Gevalia, Country Time Lemonade, The Peanuts (Countdown to The Great Pumpkin), and Organic Beauty Now. Here are a few tidbits I’ve picked up along the way: People love freebies. This is not news. Unless you’re a big-name brand, top […]


Video: Creativity in Business

Greg Ballard, CEO & President of Glu Mobile, gives an overview of why a successful business needs creativity in all areas of its operations.


Create a marketing plan you’ll actually use

Want to improve your marketing? Write a marketing plan you’ll actually use day in, day out to achieve your business goals. Here’s how to develop a marketing plan exactly like that: Unlearn what you know about marketing plans. Common marketing plan wisdom says: “Shiny is good. Formatting is good. Clever deployment is good.” Instead, successful […]


The Insomnia Marketing Strategy

Psychographics marketing strategy, aka, marketing via insomnia

Before you read this thinking you’re going to hear a lot about Lunestra and prescription sleep enhancers, know that this is not what I’m talking about. What I mean instead is tapping into your customer’s negative zeitgeist. Aka, what keeps them up at night? Anyone worth their weight in salt has had nights where professional […]


Why brands fail at social marketing

Branding used to be about solidifying your message and communicating that message consistently in the marketplace. The intended result was that your audience could parrot back to you your own message (“Coke is it”, “Have you driven a Ford lately?” – we can all quote brand messages) and you’d be locked in their mind when […]


Why this copywriter will never write an article about copywriting

There, did I say copywriting enough times that Google crawls it and thinks I am one? Great, now that that’s out of the way. Here’s the deal. If you need a copywriter, you don’t need an article about 10 tips on copywriting. Like, if you need a heart surgeon, you don’t need an article about […]


Porter’s Five Forces: Tipping the Balance of Power in Any Business Situation

No matter which industry your business is in, you can assess the forces that influence your business, including its strengths and weaknesses, using this set of five Market Forces, in order to leapfrog over your competition by better understanding the industry you and your rivals operate in. Created by Harvard Business School professor Michael Porter […]


Advertising & Marketing White Papers from AdAge

Advertising and Marketing News White Papers AdAge whitepapers (tags: adage_whitepapers Ad_Resources advertising marketing research business adage whitepapers) Idris Mootee’s Presentations on SlideShare (tags: brand_strategist branding)