When you think of a copywriter, you think of someone who puts words on a page. Someone who comes up with creative ideas for selling your product. Not someone who actually picks your biggest selling product of the season. And let’s face it, I didn’t expect to be in a position to be advising anyone […]
See on Scoop.it – Advertising, I say Treat Them As You Do Your Kids – 02/15/2013 Karen Goldfarb Copywriter‘s insight: “Kids personify mankind’s most primal desires; the majority of which center on feeling rewarded, special, unique and superior. This same mentality drives affluents to secure the best job and home, and more and more […]
How To Create Powerful InfoProducts—And Why Focusing on “One Concept” Helps Create A Winning Product
See on Scoop.it – Advertising, I say How do you choose the ONE CONCEPT for your next info product? And what can cartooning teach you? Karen Goldfarb Copywriter‘s insight: It’s the key promise, y’all. See on www.psychotactics.com
See on Scoop.it – Advertising, I say How is social media truly impacting businesses today? Why are many of the world’s top brands—like Pepsi, Virgin, NHL, and American Express—now embracing it company-wide?I was Karen Goldfarb Copywriter‘s insight: “It’s not about B2B or B2C. It’s about P2P. People to people.” See on www.linkedin.com
See on Scoop.it – Advertising, I say Five Reasons For Marketers To Be ThankfulForbesAs the marketing revolution barrels ahead, I know at times, many marketers feel like modern-day explorers, apprehensively setting foot in a new and foreboding landscape. See on www.forbes.com
See on Scoop.it – Advertising, I say Customer retention calls for a different content strategy SUMMARY: B2B marketers are paying more attention to customer retention and should adjust their campaigns to that specific purpose, Ardath Albee writes. Content marketing should encourage the embrace and use of the purchased product, and help customers find more […]
See on Scoop.it – Advertising, I say Getting the basics right can mean millions of dollars in growth or savings. Unfortunately many marketers spend too much time chasing after “shiny objects” – sexy fun experiments like cool apps or fun YouTube videos. See on www.linkedin.com
Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind. And I’m a professional writer, so I can only imagine what it’s doing to marketers out there who don’t write for a living. Here are examples of the phrases that get me: “Content […]
Heard on NPR: How multicultural advertising is now the norm. Michele Norris interviews Jimmy Smith, creative director at TBWA/Chiat/Day, and Roberto Orci, Association of Hispanic Advertising Agencies chair-elect and president of Acento ad agency. Click this link to play the multicultural advertising interview.
7 Things To Know About iPad2 Of the seven new features covered here, it seems like the Gyroscope will have the most impact on marketing as there are myriad ways to use it to deepen a marketing experience. For example, imagine a brand sponsors a citywide treasure hunt where you use your iPad2 to collect […]
Most marketers know the SWOT Analysis. SWOT stands for Strengths, Weaknesses, Opportunities, Threats. It’s a comfortable way to analyze a business or marketing plan. The problem is, it’s also a way to stare in the mirror and see only what you want to see. “These are our strengths. These are our weaknesses” misses out on […]
We’re all familiar with the promotional offers that have proven themselves to engage audiences and increase response rate over the years. Most of them are probably in your mailbox or inbox right now. But what you may not have seen are the weirder, wackier, and more outlandish versions of these offers that companies and individuals […]
Watch these branding thought leaders discuss which digital marketing trends they’re following this year.
Greg Ballard, CEO & President of Glu Mobile, gives an overview of why a successful business needs creativity in all areas of its operations.
Want to improve your marketing? Write a marketing plan you’ll actually use day in, day out to achieve your business goals. Here’s how to develop a marketing plan exactly like that: Unlearn what you know about marketing plans. Common marketing plan wisdom says: “Shiny is good. Formatting is good. Clever deployment is good.” Instead, successful […]
Before you read this thinking you’re going to hear a lot about Lunestra and prescription sleep enhancers, know that this is not what I’m talking about. What I mean instead is tapping into your customer’s negative zeitgeist. Aka, what keeps them up at night? Anyone worth their weight in salt has had nights where professional […]
There, did I say copywriting enough times that Google crawls it and thinks I am one? Great, now that that’s out of the way. Here’s the deal. If you need a copywriter, you don’t need an article about 10 tips on copywriting. Like, if you need a heart surgeon, you don’t need an article about […]
No matter which industry your business is in, you can assess the forces that influence your business, including its strengths and weaknesses, using this set of five Market Forces, in order to leapfrog over your competition by better understanding the industry you and your rivals operate in. Created by Harvard Business School professor Michael Porter […]
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