Posts Tagged ‘print ads’

Paul Venables, on Asking for the Toughest Jobs

The founder of a San Francisco advertising agency says he would advise college graduates starting a career to volunteer for a task their boss hates.   Karen Goldfarb Copywriter‘s insight: Sounds like I should’ve gotten a golden toilet elsewhere. See on www.nytimes.com


The Creative Services Manager’s Conflict Resolution Wheel

In any field, there’s bound to be conflict, and in advertising, the Creative Services Manager is bound to witness most of it. So why not give this handy tool to your favorite fulcrum? I’m talking about the Creative Services Manager, that person in the middle of the storm who tries to balance creative egos against […]


Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED

See on Scoop.it – Advertising, I say Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self. See on www.fastcocreate.com


10 brand case studies from The US Corporate Social Media Summit

See on Scoop.it – Advertising, I say 10 great social media case studies from Rohit Bhargava’s blog influential marKeting -A must read for any serious social media strategist … See on www.rohitbhargava.com


Nobody reads ads


Diversity in Advertising – the film

See on Scoop.it – Advertising, I say Diversity in Advertising’ asks the men and women behind some of the best adverts in the world why there’s a dearth of black and ethnic minorities working in the industry, and what we can all do to change it. We also examine how a diversity of different ages, […]


Simple Guide To Branding Your Small Business [Infographic]

See on Scoop.it – Advertising, I say Need help branding your small business? This simple guide helps you with 6 key suggestions that might make your success a whole lot easier & faster. See on www.bitrebels.com


What is your agency doing to meet the escalating demands for digital?

See on Scoop.it – Advertising, I say Rising to meet the escalating demands for digital, a lot of agencies are now requiring that almost all of their employees develop digital skills.     Traditional agencies should know that digital training is critical to their success. The larger agencies are now rising to meet the escalating […]


Yesterday’s Ads Predicted Today’s Tech- 1940’s whiskey ads

See on Scoop.it – Advertising, I say How 1940s whiskey ads predicted the cell phone, the 3D movie, videoconferencing, and sports bars . . . and a bunch of stuff that hasn’t happened yet. See on www.pcworld.com


got milk? By Douglas B. Holt, L’Oreal Professor of Marketing, University of Oxford

See on Scoop.it – Advertising, I say “A revealing look at one of the most famous and popular ad campaigns in our culture.   In June 1993, Jeff Manning, Executive Director, was hired by the California Milk Processor Board (CMPB) to revive sagging milk consumption in California. A month later, he hired San Francisco ad […]


Creative Legend George Lois on Ideas as the Product of Discovery, Not Creation

See on Scoop.it – Advertising, I say How to cultivate the mental medley that sparks the alchemy of ideas. See on www.brainpickings.org


After the brainstorm

"As we return to the realties of our day jobs at the end of a brainstorm, we run into road blocks, inertia, committees and other hazards that can water down ideas or shut them down entirely. That’s what organizations do well. They are designed to minimize risk. Bringing an idea to life can feel like making it through a circuitous…


Bank advertising takes disaster head on

Get eaten alive, still earn interest You wouldn’t expect armageddon to be a topic most banks would pick up on for an ad campaign. But with the help of YR Lima, Banco Financiero has stepped right into the fray and embraced total meltdown. Whether it’s from meteor strikes and dinosaurs, hurricanes and tsunamis, or alien […]