5 marketing megatrends you can’t ignore
This is a fascinating article about marketing megatrends by my friend Adam Kleinberg, CEO of Traction.
Our society is undergoing massive fundamental transitions. Learn how these forward-thinking brands seized the underlying marketing opportunities.
Article Highlights
Savvy marketers are recognizing the impact of mass collaboration and constant connectivity
The broader trends of globalization and corporate distrust are reshaping how [...]
Writing About Technology, Plus Why Agencies Suck at Social Strategies
Buzz Marketing for Technology: Why Social Strategies are Difficult for Agencies to Execute
(tags: buzz_marketing social_media copywriting copywriter marketing_strategy)
Writing about Technology for Consumers – On Demand Videos – mediabistro.com
(tags: advertising technology writing copywriting copywriting_technology)
advertising technology: peruse the product or wax poetic
(tags: advertising Technology)
Social Media Advisor for Gap Presents Results from Twitter & Facebook
I had the privilege of hoodwinking Robin Frank, Social Media Advisor for Gap Inc. among others, into speaking on a panel of social media pundits, at the first meeting of the Marin County chapter of Women In Consulting.
At this fascinating presentation, Robin discussed [...]
5 steps to going viral on Twitter
This is a fascinating article by Copyblogger writer Dan Zarella on going viral on Twitter. In it, he susses out some particulars such as best time of day to retweet, why the word “please” is important, etc. As a copywriter, I’m pleased that some of it is good old fashioned direct marketing, such as the [...]
Dirty Jobs’ Mike Rowe on lamb castration, PETA, and the war on American labor
Drawing on his experiences picking up roadkill, feeding swine, and castrating a lamb with his teeth, Mike Rowe, host of Discovery Channel’s Dirty Jobs, discusses how modern American culture belittles necessary labor. And, as he points out, not only is the labor these people do necessary, but many of the people doing it are actually–wait [...]
Is the end of traditional media truly nigh?
From one of this copywriter’s favorite social networking experts, Sorel Denholtz, in her most recent blog post for Digital Axle.
“If you’re in advertising, you’d better learn to speak digital, because that’s the way the world is going.”
Those words come from Josh Bernoff’s Groundswell blog today, summing up Forrester Research’s just completed five-year interactive marketing forecast. [...]
Stop killing pre-qualified leads
There’s a simple mistake many marketers make day in, day out that kills pre-qualified leads. Leads that are coming in via organic search, paid search and paid advertising.
It goes something like this.
You’ve isolated the keywords your potential customers are most likely to use. You’ve put them in your meta tags, your copywriting, maybe even in [...]
7 and-a-half tips to start social networking
1. Get on Twitter.
2. Try Twitter Advanced Search to plug in keywords that apply to your business, ideas and interests. (You can even get an RSS feed as new tweets come in with your chosen terms. Personally, I prefer Tweetdeck as it creates columns with your searches in a nice interface and keeps updating them [...]
There is gold in them there social media hills
Razorfish has data that shows the rush to profit from social media is working.
The big takeaway is that “those who discovered an application via a friend (aka, via a social connection) were almost four times more likely to download it. They were also more likely to spend money on the client site and spent much [...]
