Posts Tagged ‘TOWS Matrix’

TOWS vs. SWOT: How to stop navel-gazing and dominate the market

Most marketers know the SWOT Analysis. SWOT stands for Strengths, Weaknesses, Opportunities, Threats. It’s a comfortable way to analyze a business or marketing plan. The problem is, it’s also a way to stare in the mirror and see only what you want to see. “These are our strengths. These are our weaknesses” misses out on […]