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	<title>Karen Goldfarb, Copywriter &#187; twitter</title>
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	<link>http://karen-goldfarb.com</link>
	<description>Tips from a copywriter and marketing strategist</description>
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		<title>Social Media Advisor for Gap Presents Results from Twitter &amp; Facebook</title>
		<link>http://karen-goldfarb.com/marketing-strategy/generating-business-results-dollars-social-media</link>
		<comments>http://karen-goldfarb.com/marketing-strategy/generating-business-results-dollars-social-media#comments</comments>
		<pubDate>Wed, 23 Sep 2009 02:19:11 +0000</pubDate>
		<dc:creator>Karen</dc:creator>
				<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://karen-goldfarb.com/?p=713</guid>
		<description><![CDATA[I had the privilege of hoodwinking Robin Frank, Social Media Advisor for Gap Inc. among others, into speaking on a panel of social media pundits, at the first meeting of the Marin County chapter of Women In Consulting. At this fascinating presentation, Robin discussed strategies including engaging consumers by being more than a &#8220;coupon channel&#8221;and [...]


Related posts:<ol><li><a href='http://karen-goldfarb.com/marketing-strategy/there-is-gold-in-them-there-social-media-hills' rel='bookmark' title='Permanent Link: There is gold in them there social media hills'>There is gold in them there social media hills</a></li>
<li><a href='http://karen-goldfarb.com/marketing-strategy/b2b-social-media-case-studies' rel='bookmark' title='Permanent Link: 16 B2B Social Media Case Studies'>16 B2B Social Media Case Studies</a></li>
<li><a href='http://karen-goldfarb.com/marketing-strategy/brands-fail-social-marketing' rel='bookmark' title='Permanent Link: Why Brands Fail at Social Marketing'>Why Brands Fail at Social Marketing</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<div id="__ss_2019816" style="width: 425px; text-align: left;"><img class="alignleft size-full wp-image-722" title="Gap_Social_Media" src="http://karen-goldfarb.com/wp-content/uploads/2009/09/Gap_Social_Media.jpg" alt="Gap_Social_Media" width="447" height="407" />I had the privilege of hoodwinking <a href="http://www.slideshare.net/robeen" target="_blank">Robin Frank</a>, Social Media Advisor for             <a href="http://www.linkedin.com/companies/gap-inc%2E">Gap Inc.</a> among others, into speaking on a panel of social media pundits, at the first meeting of the Marin County chapter of Women In Consulting.</div>
<div style="width: 425px; text-align: left;">At this fascinating presentation, Robin discussed strategies including engaging consumers by being more than a &#8220;coupon channel&#8221;and using social media in geographically relevant areas to help successfully launch  Gap Generation stores. You can view her presentation right here.<a href="http://www.linkedin.com/companies/gap-inc%2E"><br />
</a></div>
<div style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="Generating Business Results and Dollars from Social Media" href="http://www.slideshare.net/robeen/wic-sept2009try">Generating Business Results and Dollars from Social Media</a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wicsept2009try-090918162102-phpapp02&amp;stripped_title=wic-sept2009try" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wicsept2009try-090918162102-phpapp02&amp;stripped_title=wic-sept2009try" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<div id="__ss_2019816" style="width: 425px; text-align: left;">
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/robeen">Robin Frank</a>.</div>
</div>


<p>Related posts:<ol><li><a href='http://karen-goldfarb.com/marketing-strategy/there-is-gold-in-them-there-social-media-hills' rel='bookmark' title='Permanent Link: There is gold in them there social media hills'>There is gold in them there social media hills</a></li>
<li><a href='http://karen-goldfarb.com/marketing-strategy/b2b-social-media-case-studies' rel='bookmark' title='Permanent Link: 16 B2B Social Media Case Studies'>16 B2B Social Media Case Studies</a></li>
<li><a href='http://karen-goldfarb.com/marketing-strategy/brands-fail-social-marketing' rel='bookmark' title='Permanent Link: Why Brands Fail at Social Marketing'>Why Brands Fail at Social Marketing</a></li>
</ol></p>]]></content:encoded>
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