Dirty Jobs’ Mike Rowe on lamb castration, PETA, and the war on American labor
Drawing on his experiences picking up roadkill, feeding swine, and castrating a lamb with his teeth, Mike Rowe, host of Discovery Channel’s Dirty Jobs, discusses how modern American culture belittles necessary labor. And, as he points out, not only is the labor these people do necessary, but many of the people doing it are actually–wait [...]
SAP and Cisco Conference Opening Video
I wrote the script for this video which was the cornerstone of the announcement of a new partnership between tech giants, Cisco and SAP. It was shown before the keynote speech to an audience of 18,000 at the Cisco Global Sales Conference in August of 2007.
Google TV Ads
Quick and dirty copywriting for Google TV. It was fun. Sometimes the best projects as a copywriter involve being as creative as possible with tight constraints, such as budget and time.
Stop killing pre-qualified leads
There’s a simple mistake many marketers make day in, day out that kills pre-qualified leads. Leads that are coming in via organic search, paid search and paid advertising.
It goes something like this.
You’ve isolated the keywords your potential customers are most likely to use. You’ve put them in your meta tags, your copywriting, maybe even in [...]
7 superior alternatives to Google Adwords
Seven is indeed a lucky number so here are seven tips on selling more, but with a twist. This one is from an unusual source. Tammy Kahn Fennell runs VintageRareStuff.com, a site devoted to selling antiques. Here’s what she says has worked for her when she needed to find ways that outperformed Google Adwords. Looks [...]
