Posts Tagged ‘ways to create personas’

The Social Profile Interactive Tool

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If you want insight into the people you’re marketing to, talking to and writing for, you know how personas, aka “buyer personas” can be a valuable tool for understanding. Now, via Duct Tape Marketing, comes another tool designed to give you a leg up on understanding various personality types found specifically online. Email service provider […]


21 tips for creating buyer personas

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What the heck is a buyer persona and why does it matter? Basically, a buyer persona is to your marketing, sales and communications strategy what a mannequin is to clothing. It gives you a model to base your decisions on. Personas are short descriptions or biographies of fictitious, archetypical customers—or more accurately, prospective customers. The […]