Word Mapping, Plus Names and Naming
Thinkmap Visual Thesaurus – An interactive thesaurus and dictionary word mapping tool
(tags: copywriter naming brand branding)
The Name Inspector ~ On Names and Naming
(tags: copywriter naming brand branding marketing)
Anorexic Web Writing, Plus Content and Writing Guide
The User Experience – Writing Superior Content
(tags: copywriting, user experience copywriter)
A List Apart: Articles: Reviving Anorexic Web Writing
(tags: copywriting user experience)
The User Experience Group: Online Writing Guide
(tags: copywriting, user experience)
Personas in Comic Form, Plus Readers and Content
User Research Activities – Personas in Comic Form
(tags: user experience, personas, copywriting, research)
How to Get In Tune with Your Readers Needs [and Produce Compelling Content]
(tags: copywriting copywriter)
Functioning Form – An Event Apart: Content First
(tags: copywriting, user experience, content strategy webdesign web design)
The Blogging Universe (If It Were a Cafeteria)
The Blogging Universe (If It Were a Cafeteria) | The Copywriter Underground
(tags: copywriting)
How to know what to write
Most copywriter blogs, articles and how-to’s tell you how to write. I’m going to tell you what to write.
So, if you really want to know how to handle headlines, when to use bullet points and how to improve your punctuation, leave this page immediately and go type “copywriting tips” into your favorite search engine.
If you [...]
25 tips for writing the user experience
So what the heck is user experience and why does it matter how you write it? While in the online world, user experience is often considered the same as usability, information architecture (IA), and user interface (UI) design, those areas are really components of it. Taken at its highest definition, user experience addresses and integrates [...]
Web literacy: can they read what you wrote?
The term web literacy has been used to describe being fluent with the latest Twitter apps or how to use YouTube. But in this case, it means, quite literally, the ability for an online audience to read what you wrote. So, the question is, can they?
The data is so far inconclusive. Sure, much of it [...]
Writing the user experience
Language is typically the interface on almost every site, to paraphrase Jeffrey Zeldman, publisher of A List Apart. Even on Flickr, an inherently visual site, the navigation is text. That means word choice is critical. Yet most companies budget very little for content and writing.
So, if your site is meant to compel people to do [...]
Lipton Pyramid Tea Website
Lipton Pyramid Tea is a great example of structuring a brand to its target audience. Lipton wanted to attract urbane 20-somethings interested in health and partying. I was website copywriter.
