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BlueSmart Baby Tracker Bottle and App
BlueSmart arrived to keep parents connected to their babies, even on the go. I wrote the website, app and packaging for the product launch. Use these subject line benchmarks for more email opens
Is your email subject line optimized for achieving the highest open rate for your given industry? Despite being way, way under the length of a tweet, the sparse subject line can make or break your campaign. Yes Lifecycle Marketing conducted extensive research to determine the parameters that increase the open rate, examining over 7 billion […]5 Dos and Don’ts in Wine Packaging
When it comes to wine packaging, my good friends over at Lamfers & Associates offer these five tips on what to do and what not to do. 5 Dos and Don’ts in Wine Packaging17 Copywriting Affirmations
When it comes to copywriting, you don’t need to say these things over and over again out loud, however, you do have to keep them in mind even before your fingers hit the keyboard. Begin writing with empathy. You have to care about your customers. People aren’t targets. They’re your audience. Even the most complex […]advertising
What Makes B2B Content Remarkable for Buyers?
“They feel they must learn something new about their business and have a compelling reason to …
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brand
Is your brand male or female?
Shortly after Jenny Niemann launched her office furniture dealership last year, a branding consultan…
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portfolio
PHH Arval Brand Launch
Thirty years ago, there were more than 300 fleet management companies in the US. Today, it’s down …
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marketing
Packaging before and after for PBfit
The situation By all accounts, BetterBody Foods, makers of renowned PBfit® Powdered Peanut Butter, …