Is your email subject line optimized for achieving the highest open rate for your given industry? Despite being way, way under the length of a tweet, the sparse subject line can make or break your campaign. Yes Lifecycle Marketing conducted extensive research to determine the barometers that increase the open rate, examining over 7 billion […]
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Use these subject line benchmarks for more email opens
Is your email subject line optimized for achieving the highest open rate for your given industry? Despite being way, way under the length of a tweet, the sparse subject line can make or break your campaign. Yes Lifecycle Marketing conducted extensive research to determine the barometers that increase the open rate, examining over 7 billion […]5 Dos and Don’ts in Wine Packaging
When it comes to wine packaging, my good friends over at Lamfers & Associates offer these five tips on what to do and what not to do. 5 Dos and Don’ts in Wine Packaging17 Copywriting Affirmations
When it comes to copywriting, you don’t need to say these things over and over again out loud, however, you do have to keep them in mind even before your fingers hit the keyboard. Begin writing with empathy. You have to care about your customers. People aren’t targets. They’re your audience. Even the most complex […]How to evaluate a copywriter
If you’ve decided to outsource some or all of your marketing writing, you want to ensure that the copywriter—or writers—you hand your projects to are skilled at what they’re doing. Here are a few pointers to help guide you to finding the right writer. Pay attention to their emails. A good marketing writer should come […]A taste of food marketing news
As a copywriter who works a fair amount in the food and beverage industries, I like to keep on top of the upcoming trends in the marketplace—and perhaps you’d like to do the same. So here’s a quick list of food marketing trends and topics in the news. Plus a few that you don’t want […]advertising
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