Lipton Pyramid Tea is a great example of structuring a brand to its target audience. Lipton wanted to attract urbane 20-somethings interested in health and partying. I was website copywriter.
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Karen Goldfarb
Copywriter
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I have had “Bedtime Story” and had a wonderful night’s sleep. I wouldn’t have been able to find it Superior, Wisconsin without this web site. It is absolutely WONDERFUL. Thank You!
Sincerely
Helen Kauppi
Hey I see you have a great blog here. I’ve have a similar blog so It’s cool to see another person talking intelligently about the same topic. Keep up the good work. I look forward to seeing more from you!