People trust people

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The latest edition of the Edelman Trust Barometer study just came out showing CEOs in the dog house when it comes to being trusted. Who do people trust? Academic and tech experts, sure.

But the biggest movers in the study are “a person just like me” and “regular employee.”

Look at your 2012 marketing plan.

  • Are you providing ways for your customers to get together in-person and online to encourage word of mouth?
  • Are you showcasing your best employees in social media, at conferences, and at private events with customers?

Source: 2012 Edelman Trust Barometer study, via Church of the Customer.

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