When ZoneAlarm launched ForceField, it was the first security solution that enabled you to log on from any computer and be protected. The challenge? Convince people who already owned security software to buy more protection. We created a digital brand experience that illustrated the complex technology that powered ForceField using the idea of stunt doubles. And we let people blow stuff up. The result: in six weeks, the microsite received 104,419 visits and 68,849 downloads. Two thirds of site visits resulted in a beta download.