Email remains the best digital channel for ROI

See on Scoop.itAdvertising, I say

As with many things in digital, there’s always someone proclaiming the imminent death of email.


Karen Goldfarb Copywriter‘s insight:

“…email marketing was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’.” Love it or hate it, we haven’t killed email yet.

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