“They feel they must learn something new about their business and have a compelling reason to change their present behavior.” And they still prefer text. And need emotional content.
https://blog.kissmetrics.com/what-makes-b2b-content-remarkable/
“They feel they must learn something new about their business and have a compelling reason to change their present behavior.” And they still prefer text. And need emotional content.
https://blog.kissmetrics.com/what-makes-b2b-content-remarkable/