got milk? By Douglas B. Holt, L’Oreal Professor of Marketing, University of Oxford

See on Scoop.itAdvertising, I say

“A revealing look at one of the most famous and popular ad campaigns in our culture.


In June 1993, Jeff Manning, Executive Director, was hired by the California Milk Processor Board (CMPB) to revive sagging milk consumption in California. A month later, he hired San Francisco ad agency Goodby, Silverstein & Partners…
See on