marketing

How to get people to buy from you, right now

I’m going to tell you one of the Great Marketing Strategy Secrets to Still Making Sales, Even in This Crazy Economy. It’s not copywriting. Or art direction. Or social media, video, or SEO strategy. (Although all those things can help.) Ready? It’s the offer. Offer something of value to your customers, something they really want, […]


5 reasons why Susan Boyle went viral

You can’t guarantee anything’s going to go viral, even with the best intent. So here’s my two cents on why a 48-year-old woman named Susan Boyle is taking the world by storm. 1. She’s genuine. Unless this is the biggest marketing ploy ever (and if it is, I gotta hand it to them), Susan Boyle […]


Lead generation and Loch Ness

Leviathan. The Loch Ness Monster. The Kraken. The Devil Fish. What do these infamous sea monsters have in common with leads? For one, there’s certainly a lot of mythology about them. After all, do these creatures really exist? The answer is yes, some of them do. Leviathan may have been a blue whale. The Kraken […]


Stop killing pre-qualified leads

There’s a simple mistake many marketers make day in, day out that kills pre-qualified leads. Leads that are coming in via organic search, paid search and paid advertising. It goes something like this. You’ve isolated the keywords your potential customers are most likely to use. You’ve put them in your meta tags, your copywriting, maybe […]


7 superior alternatives to Google Adwords

Seven is indeed a lucky number so here are seven tips on selling more, but with a twist. This one is from an unusual source. Tammy Kahn Fennell runs VintageRareStuff.com, a site devoted to selling antiques. Here’s what she says has worked for her when she needed to find ways that outperformed Google Adwords. Looks […]


7 and-a-half tips to start social networking

1. Get on Twitter. 2. Try Twitter Advanced Search to plug in keywords that apply to your business, ideas and interests. (You can even get an RSS feed as new tweets come in with your chosen terms. Personally, I prefer Tweetdeck as it creates columns with your searches in a nice interface and keeps updating […]


There is gold in them there social media hills

Razorfish has data that shows the rush to profit from social media is working. The big takeaway is that “those who discovered an application via a friend (aka, via a social connection) were almost four times more likely to download it.  They were also more likely to spend money on the client site and spent […]


How to think and act like a marketing leader

No long walks on the beach for leaders Recently, a client asked what other companies are doing to differentiate their leadership and experience messaging beyond the usual “we’ve been in business for xx years, are an industry leader …”, etc. It’s a good question, as it’s easy to get trapped in your existing company rhetoric […]