Email Copywriting: How a change in tone increased lead inquiry by 349% |

002 Tarek (Moritz Bleibtreu)See on Scoop.itAdvertising, I say

Understanding how tone affects the performance of your emails can aid your email copywriting efforts.


Karen Goldfarb Copywriter‘s insight:

two key principles Flint emphasized every marketer should understand when it comes to the medium of email:

The goal of effective email copy is not to convince a customer to buy, but rather to serve a customer in a way that enables them to quickly make the best decision.To make the best decision, a customer must be able to understand and accept a series of logical premises that lead to an ultimate conclusion – to click.

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