How a Successful Rebrand Solved 4 Brand Challenges | Lamfers & Associates



iHealth provided iOS-compatible health products, which are sold at Apple stores. My colleagues at Lamfers & Associates just did a revealing case study on the iHealth rebrand, for which I wrote copy. The key takeaways:

  • Helped iHealth stand out in an increasingly crowded product category.
  • Promoted tech to an older audience that is not always tech-savvy.
  • Ensured compatibility with Apple Store packaging requirements.
  • Satisfied multilingual packaging requirements for international distribution.
I created one of my favorite taglines for this, too. Check your vital signs.