SuperAwesome Continues Kids Marketing Land-Grab With Acquisition Of … – TechCrunch

SuperAwesome, the ad network and marketing platform for kids and teens, continues to be on a mini-shopping spree. The London-headquartered company is..


Here’s who’s selling stuff to your kids and where they’re going: “There’s $11 billion-plus spent on TV advertising but just $700 million in digital advertising across the kids market. Clearly that’s completely out of step with the reality of where kids are.”