The value of the butter-up

Another little secret about us writers is, we don’t do it for the money. At least, not entirely. I have a whole folder in my email simply titled “Praise gets you more from creativesPraise”. It’s where I save every compliment, atta girl and pat on the back my clients give me. I’m proud of doing a good job, pleased to make them happy and thrilled when we meet their objectives.

So, one of the best, easiest and most cost-effective (aka, FREE) things you can do to get the most out of the writers you work with is to praise them. Sure, that’s good advice for anyone dealing with anyone else. Who doesn’t like to be appreciated? It just goes a little deeper for writers.

Those of us who wield words professionally, we’re dying not only to be heard, but to be understood. It’s why I get such a kick out of creating a direct marketing project that gets a high response rate, or a website that gets a lot of hits. It means that people aren’t just looking, they’re listening. They’re getting it.

I’m an artist who works with words. I don’t always have paint or pictures at my disposal to get my point across. I have 26 letters and the dictionary. And I work hard with those tools to do right by my clients. So when they tell me I’ve done a good job, it helps me add another 5% onto the 110% I always give them.

Try it. Maybe you’ll thank me for it.