The Social Profile Interactive Tool

If you want insight into the people you’re marketing to, talking to and writing for, you know how personas, aka “buyer personas” can be a valuable tool for understanding.

Now, via Duct Tape Marketing, comes another tool designed to give you a leg up on understanding various personality types found specifically online.

Email service provider Exact Target has been doing research they call SUBSCRIBERS, FANS, & FOLLOWERS, and as part of this research, they created The Social Profile Interactive Tool, which introduces 12 consumer personas they found online. Studying this kind of behavior allows you to get to know your audience based on their personalities, not just their demographics.

Interestingly, as much as they’re for different purposes, it seems to me that this tool has similarities to Klout’s methodology for mapping online influence. While SPIT (great acronym!) maps personality traits and Klout maps the impact of opinion and content, they’re both ways of creating a more well-rounded picture of who people are, how they behave online, and how their online behaviors influence others. This, along with a good roadmap for creating buyer personas, can go a long way toward helping you get real insight into the people you need to reach.

Source: Small Business Marketing Blog from Duct Tape Marketing