Marketing lessons from the Grateful Dead

I’ll readily admit that I was a deadhead for a brief, shining, brief, (did I mention it was brief?) time in college. As a marketer, I’m ashamed to say I never saw this book angle coming though:

Marketing Lessons from the Grateful Dead

A longtime fan of the Dead, David Meerman Scott co-wrote the book with HubSpot co-founder and fellow deadhead, Brian Halligan.

Here’s a summary of the book from an interview with Scott:

“The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.”

Somehow, I feel like my life has come full circle. Make that drum circle.

Source: Online Marketing Blog