Resumé

Karen Goldfarb 

Bay Area Copywriter

Freelance Copywriter & Marketing Strategist

Clients include:
Capital One — Wrote concepts and web video for Alec Baldwin for Venture Card.
Humana — Launched social networking initiative to engage retirees.
Lipton Tea — Launched Lipton Pyramid Tea brand to engage urbane 20-somethings interested in health and partying.
SPCA — Created outdoor campaign that increased adoption by 25% and won an Addy.
ZoneAlarm — Created microsite concept that received over 100,000 visits in six weeks and won an Addy.
Plus Apple, IDEO (HyundaiCard), Intuit, Wells Fargo, Bank of America, Red Lobster, Microsoft, SAP, Sun Microsystems, TRESemmé and many more.


Creative Director SF Interactive/Butler, Shine, Stern & Partners 2002—2003 Associate Creative Director 1999—2002

• Mentored creative teams in development of work
• Integrated online and offline brand strategies
• Helped clients think strategically
• Dreamed up and implemented ways to improve the agency
• Helped the departments play nice
• Developed creative for new business pitches


Freelance Copywriter 1998—1999

Gallo Salame — Lead two creative teams developing broadcast.
Challenge Butter — Created their first TV spot in 25 years.


Senior Copywriter Cohn & Wells 1995—1998

Cisco Systems — Brought them in as a prospect and won pitch for their $10 million account.
Microsoft — Created the integrated campaign that won the account. Held the client for two years.
Miraval — Developed an award-winning, integrated brand and marketing campaign launching this Arizona resort.
Sony — Created integrated strategy for their direct channel.


Marketing Writer Adobe Systems 1992—1995

Wrote marketing for Adobe’s entire product line.


Copywriter Inmac 1991—1992

Wrote B2B for PC products.


Copywriter Oracle Corporation 1989—1991

Copywriter for B2B response marketing.


Education

B.A. with Honors in Business Economics, Mills College, 1988


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