Posts Tagged ‘advertising’

Diversity in Advertising – the film

See on – Advertising, I say Diversity in Advertising’ asks the men and women behind some of the best adverts in the world why there’s a dearth of black and ethnic minorities working in the industry, and what we can all do to change it. We also examine how a diversity of different ages, […]

Simple Guide To Branding Your Small Business [Infographic]

See on – Advertising, I say Need help branding your small business? This simple guide helps you with 6 key suggestions that might make your success a whole lot easier & faster. See on

What is your agency doing to meet the escalating demands for digital?

See on – Advertising, I say Rising to meet the escalating demands for digital, a lot of agencies are now requiring that almost all of their employees develop digital skills.     Traditional agencies should know that digital training is critical to their success. The larger agencies are now rising to meet the escalating […]

Yesterday’s Ads Predicted Today’s Tech- 1940’s whiskey ads

See on – Advertising, I say How 1940s whiskey ads predicted the cell phone, the 3D movie, videoconferencing, and sports bars . . . and a bunch of stuff that hasn’t happened yet. See on

got milk? By Douglas B. Holt, L’Oreal Professor of Marketing, University of Oxford

See on – Advertising, I say “A revealing look at one of the most famous and popular ad campaigns in our culture.   In June 1993, Jeff Manning, Executive Director, was hired by the California Milk Processor Board (CMPB) to revive sagging milk consumption in California. A month later, he hired San Francisco ad […]

Creative Legend George Lois on Ideas as the Product of Discovery, Not Creation

See on – Advertising, I say How to cultivate the mental medley that sparks the alchemy of ideas. See on

Facebook Ads

From 25 characters for the headline and 135 for body copy to 25 characters for the headline and 90 characters for body text. Whatever Facebook dreams up next for advertising, I’ll still be writing Facebook ads, even when they only let you have one character, a pixel or the head of a pin. Here are […]

TRESemme print ad

While working as a beauty copywriter for agency Carat, I was part of the team that pitched and won this mainstay brand of haircare products. Our concepts focused on engaging women on their terms at all touch points so that TRESemmé could enable them to be the Best Tressed. I was copywriter.

Perception in the advertising world

Actually I think most of us in it see everyone including ourselves as the jackass.

How Do Changing Demographics Impact Ads?

Heard on NPR: How multicultural advertising is now the norm. Michele Norris interviews Jimmy Smith, creative director at TBWA/Chiat/Day, and Roberto Orci, Association of Hispanic Advertising Agencies chair-elect and president of Acento ad agency. Click this link to play the multicultural advertising interview.

Content-based ad units for the new year

The iPad Ad Coming soon to a tablet device near you (most likely, resting quasi-comfortably in your hands). Apple launched its first iPad iAd campaign for Disney’s TRON: Legacy. Seems like a natural fit for big brands in the coming year. But Apple’s not alone, as Yahoo and Samsung are reportedly doing similar. Ebook ads […]

Video: Forrester’s Brian Haven on rethinking pre-roll online video

Senior Analyst Brian Haven speaks about a just-released Forrester Research study looking at online video viewing and how effective online video advertising is (hint: it isn’t, at least not so far.) Uploaded by 5minTech.

I am not a target market

10 years of ingenious hard-sell condensed to 2 minutes for your modern attention span.

6 Things I’ve Learned Writing for the Beauty Industry

You have to be vain. Vanity is not a bad thing. At least, not in the proper dose. Advertising and vanity go hand in hand. It’s why you see so many beautiful women and hot guys working in advertising. It’s why you’re willing to spend an hour watching Don Draper be a likeable asshole. The […]

Advertising & Marketing White Papers from AdAge

Advertising and Marketing News White Papers AdAge whitepapers (tags: adage_whitepapers Ad_Resources advertising marketing research business adage whitepapers) Idris Mootee’s Presentations on SlideShare (tags: brand_strategist branding)

And if Only 1% of Those People…

And if only 1% of those people… | Derek Sivers. When expectation regarding circulation and conversion greatly exceed one’s brand, as it were. (tags: engagement, direct_marketing, advertising)

Copywriting FAQs; What Makes a Good Advertising Writer

Copywriting Frequently Ask Questions – Copywriting FAQs (tags: advertising copywriter copywriting) What Makes a Good Ad Copywriter (tags: advertising copywriter) Advertising Copywriter(tags: copywriter advertising)

Ad Concepts from 54 Pics, Plus Theater Lobbies

Creative AD Concepts | 54 Pics | (tags: ad_concepts advertising_concepts advertising) Creative advertising techniques and ideas + hundreds of example TV, email, print ads (tags: advertising creative inspiration strategy ideas advertising_concepts) Seeking New Ad Concepts for Movie Theater Lobbies – Advertising Age – Video (tags: advertising concepts)

See ART & COPY, the new film about advertising

Check out the trailer for ART & COPY, a new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time–people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Includes George Lois, Mary […]

Web literacy: can they read what you wrote?

The term web literacy has been used to describe being fluent with the latest Twitter apps or how to use YouTube. But in this case, it means, quite literally, the ability for an online audience to read what you wrote. So, the question is, can they? The data is so far inconclusive. Sure, much of […]

6 questions to define creative strategy

Common-sense tips from a graphic designer that apply to us copywriters, marketing strategists and business folks too… Six Questions to Define Creative Strategy Tips to speed and improve creative design results. By Susan Sharman, Sharman Studios As a graphic designer, I spend a lot of time trying to explain the creative process. How do I […]

Is the end of traditional media truly nigh?

From one of this copywriter’s favorite social networking experts, Sorel Denholtz, in her most recent blog post for Digital Axle. “If you’re in advertising, you’d better learn to speak digital, because that’s the way the world is going.” Those words come from Josh Bernoff’s Groundswell blog today, summing up Forrester Research’s just completed five-year interactive […]

Romanelli helps local lumber retailer take on the big guys

As part two of my continuing effort as a copywriter and marketing strategist to bring you tales of marketing success in The Current Economy, again, give it up for guest-blogger Bernie Freytag, Creative Director at Romanelli Communications. Bernie will tell you about how this “lean, agile, flexible and focused” agency on the East Coast is […]

Romanelli plays matchmaker for Credit Union

In my continuing effort as a copywriter and marketing strategist to bring you tales of marketing success in The Current Economy, regardless of whether or not I had anything to do with them, here’s guest-blogger Bernie Freytag, Creative Director at Romanelli Communications. Bernie will tell you about how this “lean, agile, flexible and focused” agency […]