Posts Tagged ‘buyer personas’

The Social Profile Interactive Tool

If you want insight into the people you’re marketing to, talking to and writing for, you know how personas, aka “buyer personas” can be a valuable tool for understanding. Now, via Duct Tape Marketing, comes another tool designed to give you a leg up on understanding various personality types found specifically online. Email service provider […]


21 tips for creating buyer personas

What the heck is a buyer persona and why does it matter? Basically, a buyer persona is to your marketing, sales and communications strategy what a mannequin is to clothing. It gives you a model to base your decisions on. Personas are short descriptions or biographies of fictitious, archetypical customers—or more accurately, prospective customers. The […]