Posts Tagged ‘email marketing’

Why Limiting Emails to 50 Words Is a Great Idea

See on – Advertising, I say Groupon CEO Andrew Mason has a great idea. And it has nothing to do with daily deals.   Karen Goldfarb Copywriter‘s insight: Think I agree with Etlinger. This solves the wrong problem. It’s not the length of emails, it’s the volume. Add poor lists in the DM world […]

How Great Direct Mail Helps a Retailer Win Back Customers | Smart Marketing Strategy

See on – Advertising, I say A direct marketing success story: How Chico’s, women’s retailer, got customer win-back direct mail right and 6 lessons for a smart marketing strategy. See on

Apple .Mac emails

In 2002, iTools became .Mac. In 2008, .Mac became MobileMe. In 2011, MobileMe became iCloud. I was the writer for many of Apple’s emails when it was still .Mac, some of which are featured below.

Over half of opened emails deleted within two seconds: study

According to Ecoconsultancy, the bad news about email is this: over half (51%) of the emails that were opened were deleted within two seconds. And, as they surmise, it’s not totally surprising. As I mentioned in an earlier post, I was trained as a fledlging direct marketing copywriter to envision the reader of traditional direct […]

Email Marketing According to Email Users

Key email marketing stats and lessons for you from surveys of Internet users and their typical email habits, preferences and opinions.