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How Great Direct Mail Helps a Retailer Win Back Customers | Smart Marketing Strategy
How These Two Barstools Will Help You Write Your Greatest Copy
Creative Legend George Lois on Ideas as the Product of Discovery, Not Creation
Cut through the hype about brand storytelling
Five Reasons Why Marketers Should Care About Stories
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Miraval Resorts brand launch
How to convey passion and excitement in a case study
How did a copywriter pick her client’s top-selling product?
5 tips for creating a blog calendar
Features versus benefits: Can we end this now?
5 disturbing characteristics of a DM copywriter
Email Marketing According to Email Users