Posts Tagged ‘how to develop a marketing plan’

Packaging before and after for PBfit

The situation By all accounts, BetterBody Foods, makers of renowned PBfit® Powdered Peanut Butter, is doing everything right. They have a reputable brand. Loyal customer following. Great product distribution. You name it. Yet they were ready for a brand change. That’s because they wanted to reach out to younger audiences who were ripe for the […]

To Engage the Affluent, Treat Them As You Do Your Kids

See on – Advertising, I say Treat Them As You Do Your Kids – 02/15/2013   Karen Goldfarb Copywriter‘s insight: “Kids personify mankind’s most primal desires; the majority of which center on feeling rewarded, special, unique and superior. This same mentality drives affluents to secure the best job and home, and more and more […]

How To Create Powerful InfoProducts—And Why Focusing on “One Concept” Helps Create A Winning Product

See on – Advertising, I say How do you choose the ONE CONCEPT for your next info product? And what can cartooning teach you?   Karen Goldfarb Copywriter‘s insight: It’s the key promise, y’all. See on

Great Video for Convincing Your Boss to Care About Social Media

See on – Advertising, I say How is social media truly impacting businesses today? Why are many of the world’s top brands—like Pepsi, Virgin, NHL, and American Express—now embracing it company-wide?I was   Karen Goldfarb Copywriter‘s insight: “It’s not about B2B or B2C. It’s about P2P. People to people.” See on

How to test your marketing message

You can spend a lot of time and money putting together a marketing strategy and a marketing message, only to get less-than-stellar results. Happens all the time. And if it’s happened to you, consider this technique for testing your marketing message. Any good marketing strategy should include testing. I say this to clients all the […]

Five Reasons For Marketers To Be Thankful – Forbes

See on – Advertising, I say Five Reasons For Marketers To Be ThankfulForbesAs the marketing revolution barrels ahead, I know at times, many marketers feel like modern-day explorers, apprehensively setting foot in a new and foreboding landscape. See on

B2B Content for Customer Retention Tells a Different Story

See on – Advertising, I say Customer retention calls for a different content strategy   SUMMARY: B2B marketers are paying more attention to customer retention and should adjust their campaigns to that specific purpose, Ardath Albee writes. Content marketing should encourage the embrace and use of the purchased product, and help customers find more […]

7 Steps To A Brilliant B2B Marketing Plan

See on – Advertising, I say An Infographic showing the latest research on how companies are using inbound marketing and digital marketing with advice on key issues to think through at each step which are relevant to all involved in inbound and content marketing. The results across different studies show that while many companies […]

“Shiny Object Syndrome,” The Modern Marketer’s Nemesis

See on – Advertising, I say Getting the basics right can mean millions of dollars in growth or savings. Unfortunately many marketers spend too much time chasing after “shiny objects” – sexy fun experiments like cool apps or fun YouTube videos. See on

What is your agency doing to meet the escalating demands for digital?

See on – Advertising, I say Rising to meet the escalating demands for digital, a lot of agencies are now requiring that almost all of their employees develop digital skills.     Traditional agencies should know that digital training is critical to their success. The larger agencies are now rising to meet the escalating […]

Create a marketing plan you’ll actually use

Want to improve your marketing? Write a marketing plan you’ll actually use day in, day out to achieve your business goals. Here’s how to develop a marketing plan exactly like that: Unlearn what you know about marketing plans. Common marketing plan wisdom says: “Shiny is good. Formatting is good. Clever deployment is good.” Instead, successful […]