Posts Tagged ‘leads’

Why Limiting Emails to 50 Words Is a Great Idea

See on – Advertising, I say Groupon CEO Andrew Mason has a great idea. And it has nothing to do with daily deals.   Karen Goldfarb Copywriter‘s insight: Think I agree with Etlinger. This solves the wrong problem. It’s not the length of emails, it’s the volume. Add poor lists in the DM world […]

How Great Direct Mail Helps a Retailer Win Back Customers | Smart Marketing Strategy

See on – Advertising, I say A direct marketing success story: How Chico’s, women’s retailer, got customer win-back direct mail right and 6 lessons for a smart marketing strategy. See on

Email Marketing According to Email Users

Key email marketing stats and lessons for you from surveys of Internet users and their typical email habits, preferences and opinions.

How to get people to buy from you, right now

I’m going to tell you one of the Great Marketing Strategy Secrets to Still Making Sales, Even in This Crazy Economy. It’s not copywriting. Or art direction. Or social media, video, or SEO strategy. (Although all those things can help.) Ready? It’s the offer. Offer something of value to your customers, something they really want, […]

Lead generation and Loch Ness

Leviathan. The Loch Ness Monster. The Kraken. The Devil Fish. What do these infamous sea monsters have in common with leads? For one, there’s certainly a lot of mythology about them. After all, do these creatures really exist? The answer is yes, some of them do. Leviathan may have been a blue whale. The Kraken […]

Stop killing pre-qualified leads

There’s a simple mistake many marketers make day in, day out that kills pre-qualified leads. Leads that are coming in via organic search, paid search and paid advertising. It goes something like this. You’ve isolated the keywords your potential customers are most likely to use. You’ve put them in your meta tags, your copywriting, maybe […]

There is gold in them there social media hills

Razorfish has data that shows the rush to profit from social media is working. The big takeaway is that “those who discovered an application via a friend (aka, via a social connection) were almost four times more likely to download it.  They were also more likely to spend money on the client site and spent […]