Posts Tagged ‘psychographic market’

The Insomnia Marketing Strategy

Psychographics marketing strategy, aka, marketing via insomnia

Before you read this thinking you’re going to hear a lot about Lunestra and prescription sleep enhancers, know that this is not what I’m talking about. What I mean instead is tapping into your customer’s negative zeitgeist. Aka, what keeps them up at night? Anyone worth their weight in salt has had nights where professional […]